Know-How Exchange : Taglines/Names

Well, I was wondering if you wanted to add some details about the name of the therapy center and what's the USP that your center has? Also, what kind of a feel do you want your customers and prospects to have?

I am sharing some generic tag lines which might be of help...

1) Your Next Step to Rejuvenation...
2) Complete Wellness. Complete Training.
3) Quality | Wellness | Health
4) Trusted Quality. Complete Wellness
5) When Experience Matters!
6) Healing touch with care!

Thanks,
Sachin

I really think you should be more specific to get uesefull reactions. What do you mean by "something snappy" Do you just need a line, suggestions for the proposition, advice on how to position the service on the market, what channels to use etc. etc.

OK - these folks have done NO marketing in the past. Believed they didn't need to. They think "People need the product, they will buy from us" - didn't take competition into account. So they have just woken up to this concept that they have competition. All I need is a tag line - mine are terrible. They are well known in the industry, respected, have a lot of events around the US, a large DVD/CD product line ... they need to be seen as THE #1 source of physical therapy training CEU's and products.

Even Trainers need Training
Keeping Therapists' Techniques Current
The Physical Therapists Trainer
Advancing Your Skills as a Physical Therapist
Giving Physical Therapists the Knowledge for Advancement

Sorry for the late response, but I did want to share my thoughts since reading your question last week...

The tag line you are looking for needs answer: How will this education help me and my patients? Beyond completing the mandatory CE requirements. This positioning will encourage students to invest in training for more than simply meeting the CE requirement to keep their certifications active.

Although I have extensive experience marketing CE providers, I found a definition for the role of a PT in order to quickly relate to this audience.

“Physical therapists (PTs) are health care professionals who diagnose and treat individuals of all ages, from newborns to the very oldest, who have medical problems or other health-related conditions that limit their abilities to move and perform functional activities in their daily lives.”

Clearly I did only light research in order to offer you a few suggestions to get you on the path to writing the right tagline for your organization.

*The Knowledge to Improve Lives.
*The Education that Impacts Lives.
*The Solutions that Impact Lives.
*Because Your Patient’s Abilities Depends on You.
*Impacting Lives. One Course at a Time.
*Giving You the Ability to Give More.
*The Education Your Patients Depend on.
*Overcoming Limitations Depends on You.
*Because you make it your business to remove limitations.
*Courses that Impact Lives Daily.
*Courses Designed to Increase Your Abilities.