Question

Topic: Taglines/Names

Name For Client E-newsletter For Tech Integrator

Posted by Anonymous on 8/19/2008 at 3:27 PM ET 25 Points
I am marketing mgr for a technology systems integrator. I am creating a B2B client facing e-newsletter letter and I need some unique name suggestions. The "tech news" type stuff is boring. Co. name is "xxxONE" if that helps.

I also need a name for the internal newsletter and xxxONE news is what was used before. Again, boring!

Thanks!

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RESPONSES

  • Posted by Frank Hurtte on 8/20/2008 at 9:33 AM Accepted
    Wow a Systems Integrator with a real live marketing person... Congratulations, most in your industry believe it's a "build it and they will come" world.

    As much as you may hate to hear it... I like xxxOne News.
    Here is why:
    Most SI's dont have a consistant marketing message. Often their content is written by engineers (i am an engineer by degree) and not very readable. Newletters have a tendency to be sent on a hit or miss basis.

    I believe your professional focus will make yours shine like a beacon... This adds to your brand - therefore the xxxOne News name brings the greatest bang for the buck. If you want to jazz things- use a tag line

    xxxone news - From the cutting edge and back

    hope this helps, contact me if you would like to chat a bit about any of this...
  • Posted on 8/20/2008 at 9:46 AM Author
    Thanks these are great suggestions though I still think xxxONE News is a bit plain. Like the Integrator suggestion, thanks.
    I'm still looking for more suggestions for this.

    Anyone have ideas for the internal newsletter? It can be a little more fun because it's for employees.
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