Question

Topic: Taglines/Names

Tagline. Tourist Lodge And Natural Park Connection

Posted by fla on 250 Points
A small tourist Lodge is being built at 15 minutes drive from a Natural Park. Tourists visit this WILD area to admire landscapes, volcanoes, fauna etc. Most of them stop and sleep in the small village where the lodge (and other hostels) are. The Lodge has the same name of the Park.
I'm brainstorming for tag lines and need your help.
My list includes:

-Wild comfort. (comfortable lodge + wild nature )
-Feel wild. (tourists will/could feel wild once inside the park)
-Feel wild, touch nature.
-Primitive feelings.
-Nature in every way!

Question: is it an error to have the tagline more related to Nature (reason they come here) than to the Lodge?
Please, add yours and rate the taglines in my list. Why YES or NOT.
Thanks.
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RESPONSES

  • Posted by fla on Author
    Thanks Phil.
    It doesn't seem brutal, but sincere.
    I had "Enjoy nature" - or "Enjoy wilderness"- in the list but I removed them because I thought they are abused sentences, especially the 1st one.

    A friend suggested this: "Get involved with nature" because knows that the lodge wants to start a "Save the Puma" programme (puma in SouthAmerica = cougar).

    Thanks again
  • Posted by fla on Author
    Hi Jenny.
    I find "Go wild" nice but more useful for a tour operator. Any tourist can go wild in that area without being client of that Lodge. I think some could even read it as "Wild" (very basic) accomodation, and those travellers on a shoestring are not the lodge target.
    What do you think about my previous reply to Phil?

    Thanks in advance.
  • Posted on Accepted
    You could be clever/ smarmy with: "Go Natural!"

    Or, you could inspire some to cut loose:
    "Tap into your (or "Loose your") WILD side!"

    You could take it from the rest and relaxation aspect (and don't we all need that?):
    "Experience Natural Comfort" or "Naturally Comfortable"

    Hope these help.
  • Posted by Mikee on Member
    How about "As Close As You Can Get To Sleeping in the Park"

    Mike
  • Posted by fla on Author
    Thanks Mikee.
    All lodges and hostels are in the same village, then at the same distance, and nobody knows if tomorrow there will be a new lodge closer to the park. There is no control on that.
  • Posted by Jay Hamilton-Roth on Member
    Sleep Comfortably In The Wild
    Relax Here. Go Wild Nearby.
  • Posted by fla on Author
    HI Jay.
    I find a clue in your useful suggestions. In effect tourists need to rest well before visiting the park. The main reason is the altitude: they sleep at 3,500 meters above sea level (11,500') and the following morning they will see (and walk) at 4.000 m. (about 13,000 feet) and more. Oxygen is scarse and everybody needs to get accustomed to the thin air.

    I think we have to tell them: "Hey. If you don't spend the night in a comfortable lodge, you will not enjoy the wilderness tomorrow".
    Maybe we are on the right track. What do you (all) think?
    Thanks.
  • Posted by Jay Hamilton-Roth on Accepted
    In that case, try on:

    Go Wild Tomorrow. Breathe Easier Tonight.

    Breathe easier conveys both the oxygen and the relaxation.
  • Posted by fla on Author
    This is good too, Jay.
    Thanks
  • Posted by fla on Author
    Thanks rferhatovic. The task is getting challenging. I thought it was less difficult to find the solution. The more I think, the more questions I get.
    Talking with somebody in this business I got this suggestion: "concentrate on the lodge benefits and not on the Park, because all hotels are in the same area and the wilderness is available to everybody, whether they stay here or there. If we remove this "wilderness" concept the effort must be 100% on the Lodge.

    It is different in 3 main points:
    1-comfortable and cosy (at a reasonable price)
    2-friendly with an helpful management
    3-it is involved in a "saving the local wildlife" project.

    He (we) think this 3rd point could be the key answer. Market research show that more travellers are willing to do something in order to proect the environment, and given them the chance, they will see favourably a company that looks "green". If (he continues) the lodge is committed to saving nature and wildlife (giving a % of the profits to the "green found"), the enphasys could/should be on that "feature" and the suggested tagline could be something like:
    -Save wildlife while you sleep.
    -Saving wildlife with comfort.
    -Protect wildlife with your stay.
    -Eco-friendly, guest friendly. (only descriptive)

    Thanks again to all. I really like this forum!

  • Posted by fla on Author
    Last Sincere Thanks to all of you before I close this question.

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