Question

Topic: Taglines/Names

Struggling W/ Impactful Builder Tag In Bad Market

Posted by Anonymous on 250 Points
As part of a branding overhaul in a bad market, I am struggling to find a good tag line for a small general contractor who builds mid-to-high end custom homes/large remodels and has deep eco-friendly knowledge. Our value prop is "providing tailored craftsmanship and peace of mind through service excellence and industry expertise." Our current mantra is "custom crafted eco-homes" I need a hook to get customers interested in learning more. Any suggestions as to a tagline?
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RESPONSES

  • Posted on Accepted
    Hi!

    The lines can be
    1.Redefining lifestyle

    and you can aslo make line as
    2.client's name come home
  • Posted on Accepted
    Definitely consider using Eco-friendly or Green in your marketing - Green Home Shows are seeing record attendance and interest as people are becoming more aware of their eco-options in and around the home. From dual-flush toilets that conserve water to solar power to heat and even light the home, there are a ton of great and often cost-effective solutions for homebuilders/owners today.

    I work with an eco-friendly kitchen and bath company and we're having a great time spreading this message to home owners.

    If your options are 'affordable' or comparable to traditional homebuilding costs use it - especially in this economy. Affordable Green Building - Eco-Friendly Homes Built with Style on Your Budget. If your entry pricing is too high, consider offering some 'green' options that will make the home more attractive without putting the price out of the ballpark altogether.

    Feel Good About Your Home Inside and Out
    Building the Way Mother Earth Intended
    Eco-Friendly Custom Homes - Built for a Greener Tomorrow

    Green designs with you in mind...


  • Posted by Mikee on Accepted
    What is your company name? Does the name make it clear that you are a builder/remodeler?

    If so I would go simple like:
    Green is Beatiful
    Building Beautiful, Custom, Green Homes
    Green Homes That Will Make Your Neighbors Green With Envy
    Beautiful, Custom Homes - Always Green
    Regardless of the Color, All Our Homes are Green

    Green building is definitely all the rage and will only become more important as resources dwindle. If you have expertse in green building you definitely want to use that in your tag line.

    Hope this helps,
    Mike

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