Question

Topic: Taglines/Names

Radio Show Name And Tag Line Help!

Posted by Anonymous on 8/28/2008 at 3:38 PM ET 250 Points
I currently co-host a radio talk show named "Boomers and Seniors" Our target market is pre and post retirees as we offer financial planning services. I am not fond of the name and we currently have no tag line. Please help.

Bob Matacchiero
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RESPONSES

  • Posted by Frank Hurtte on 8/28/2008 at 4:03 PM Accepted
    Boomers and Beyond - All the finance that matters for those north of 50
  • Posted on 8/28/2008 at 4:11 PM Accepted
    Dollars and Sense - making the most of your retirement.
    The tag could use a little work...

    Good Luck!
    CVN
  • Posted by Jay Hamilton-Roth on 8/28/2008 at 5:17 PM Accepted
    Future Wealth: Start Today. Retire In Style
    Retire Successfully: Learn To Feather Your Nest Egg
  • Posted on 8/28/2008 at 6:27 PM Author
    Thank you kindly for caring and responding is such a timely fashion.

    Bob
  • Posted by Mikee on 8/28/2008 at 10:24 PM Accepted
    Something simliar to Jay I was thinking,
    Lining Your Nest With Cash
    The Golden Egg - Help For a Successful Retirement
    Security Begins Now
    Bright Future
    401 What?
    Future Vision
    Future Wealth
    Future Comfort

    on a cornier note
    Mattress Stuffers

    Hope these help,
    Mike
  • Posted on 8/29/2008 at 5:07 PM Author
    Thanks again for the responses thus far. Perhaps I misguided you with the target audience. I am leaning towards a broader name in hopes not to exclude any listeners who may not be 50 or over and may have other pressing financial planning issues that we can address. Although the 50 and over segment is, without a doubt, a large target for us I am fearful of narrowing the focus to just them.


    Bob
  • Posted by babbsela on 8/30/2008 at 8:43 PM Accepted
    It is best to focus on a target audience, and let the rest of the people "out there" come along for the ride. However, if you want to have a broader focus, how about:
    Planning your Future: 50 is not half-way
    or something simpler, such as:
    Money Talks
  • Posted by SRyan ;] on 9/5/2008 at 3:57 AM Accepted
    This is a totally different angle, Bob, but perhaps something about it will draw in a neglected segment of your market, whatever their ages.

    "Face Your Financial Fears"
    "No-Worry Money Planning"
    "Your Fearless Future"
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