Know-How Exchange : Taglines/Names

What do you mean by "the dreamy aspect" of your desserts? You certainly don't want to repeat the word "dreamy" in your tagline. You want to explain it in some way ... and it's not clear (at least to me) what a "dreamy" dessert would be like.

Separate question: Who is your primary target audience? Where do they live? How often do they purchase your product? What occasions? Is it targeted primarily at kids, adults, guests, all-family, special occasions, etc. The more narrowly you can define your target, the better job we'll be able to do coming up with a great tagline.

Why do you want a tagline? Is it to compensate for a name you think isn't ideal? Or is there some other reason? What will be different when you have a tagline? How do you market your products?

Finally, how will you know when we come up with a winning tagline? What are the criteria by which you'll judge and pick a tagline?

These are all questions for which we'd need answers if we're really going to be able to help you come up with the right tagline.

P.S. If this is really important for you, you might consider using the Tagline Factory at 911 Marketing Help. There's a modest fee, and you'll get focused and confidential attention from at least two recognized experts and a response within 48 hours.