Question

Topic: Taglines/Names

A Corporate Tag Line For An Auto Paints (mnc)

Posted by Anonymous on 9/2/2008 at 2:56 AM ET 125 Points
Hi,

I am looking for a tag line for an Auto Paints company having multiple brands.

This tag line has to be incorporated in all our communications including the packaging of all our products.

So, rattle the creative cells & send in your responses...
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RESPONSES

  • Posted on 9/2/2008 at 7:58 AM Author
    Phil,

    We manufacture & sell paints to some of the most respectable automobile companies across the globe.

    I donot think that any organisation will produce & sell comparable brands in the market under different brand names.

    All the different product lines, brands sold by an org are decided according to the market segmentation.

    i.e. We have diff brands at diff prices for diff customer groups which eventually use it for diff purpose & manner.

    Hence the different brand names. But to bring home the point to the customers that all these products are from one parent organisation we need to put in our organisation name, logo & tag line in our various communication & on packaging of products.

    This is where the tag line, & hence your all valuable suggestions comes into the picture.

    P.S. Be aware that besides the auto companies our customers will also include the body shop repairers & the garage owners.

    So bring it on people...
  • Posted by Jay Hamilton-Roth on 9/2/2008 at 8:28 AM Accepted
    Covering Automobiles In Color Since XXXX
    Colorizing Automobiles Since XXXX
    The Automobile Coloring Leader Since XXXX
  • Posted by Mikee on 9/2/2008 at 3:03 PM Accepted
    What is your company name? This might help give us ideas for a compatible tagline.

    High Quality Automotive Paints
    The King of Paint
    Durable, Beautiful Colors
    Superior Quality Automotive Paints
  • Posted by mmacias05 on 9/2/2008 at 4:56 PM Accepted
    Vivid colors, beautiful automobiles!
  • Posted by rohan_rainscape on 9/3/2008 at 10:18 AM Accepted
    Hi.

    What about

    1. A Touch To Catch The Eyes (enticing)

    2. Show Your True Color (provocative)

    3. Colors That Outlast Your Car (durability)

    4. Caution: You May Want To Stare At Your Car (fun)

    5. Take This And Keep That For Next Time (variety)

    Best,
    Rohan
  • Posted by kevin.shoesmith on 9/4/2008 at 4:04 PM Accepted
    We Paint the Auto World

    Where Paint and Autos Excel

    The Only Paint You'll Ever Need

    We Color the Auto World

  • Posted by SRyan ;] on 9/10/2008 at 3:34 AM Accepted
    What am I missing here? You have multiple brands, products, multinational markets, and a varied segment of customers... but you want ONE unifying tagline? I'm not sure I understand your strategy.

    I don't know what verbage would meet all your needs effectively. Taking a stab anyway:

    Automotive's Premium Color Coats

    Good luck!
  • Posted on 3/18/2009 at 6:43 PM Member
    "Liquid Assets" - duel meaning. Could be used in ads right now, with current economy in mind. "asset" is a positive term, regardless
    -Jim Archer
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