Question

Topic: Taglines/Names

Need A Green Tagline For A Pvc Company

Posted by Anonymous on 9/3/2008 at 2:10 PM ET 250 Points
As a manufacturer of of flexible PVC we are looking for a "green" tag line. It seems like an oxymoron since PVC companies have such a poor reputation but as a company we truly do care about the environment. We are lead free, and handle all of our materials responsibly. Anyway, if anyone can help it would be appreciated!

Thanks.
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RESPONSES

  • Posted by Frank Hurtte on 9/3/2008 at 2:52 PM Accepted
    Because we live here too...
  • Posted by mmacias05 on 9/4/2008 at 2:33 AM Accepted
    PVC...like it was manufactured by mother nature herself!
  • Posted by Jay Hamilton-Roth on 9/4/2008 at 9:23 AM Accepted
    Since you no doubt are intimately aware of how not-green PVC is (https://archive.greenpeace.org/toxics/html/content/pvc1.html), don't try to say you're green, but you can take a page from oil/energy companies that show how they a different. So if you're lead-free (and lead-free isn't already de facto in your industry), you could say something like "Working To Improve PVC's Environmental Footprint"

  • Posted by Mikee on 9/9/2008 at 12:02 AM Accepted
    What specifically makes your company "Green" or environmentally aware? If we know that we could help more.

    Mike
  • Posted by SRyan ;] on 9/10/2008 at 3:47 AM Accepted
    Geez, Jay's greenpeace link is eleven years old, which is like EONS ago on the Internet. ;]

    Tagline suggestions:

    "The toxic-free future of PVC."
    "It's all green."
    "Environmentally responsible PVC products"
  • Posted by steven.alker on 9/18/2008 at 1:57 PM Accepted
    “Ozone Friendly PVC”

    Actually, PVC has never been a threat to the ozone layer, but what the heck – we appear to be in marketing-spin land here.

    Actually, back in the 1980’s when ozone depletion was the environmental issue of the day, our local hardware shop owner found himself with an embarrassing over stock situation on the garden string front and even worse, it wasn’t selling.

    I suggested that he doubled the price and advertise it as “green” (It was green – colour wise) AND ozone friendly. He sold out in a week.

    Ooh! We are naughty marketers sometimes!

    Best wishes


    Steve Alker
    Xspirt

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