Question

Topic: Taglines/Names

Company Needs Brand Name For Product Line.

Posted by oliverm1 on 9/11/2008 at 10:53 AM ET 150 Points
Our company is looking for a dynamic brand name for our Wear Protection product line. It involves the creative use of crushed, reclaimed tungsten carbide which is applied to areas that traditional equipment cannot accomplish. The coatings protect against corrosion, abrasion & erosion. It helps minimize downtime in order to increase productivity and lower costs. We offer many coating solutions for both industrial work-holding devices & high wear applications.

Target Market – Manufacturers of industrial equipment for high wear applications.

The brand should really reflect the innovative uses of tungsten carbide as well as some of these important characteristics:
Hard, tough, impact resistant, flexible, thick or thin, metallurgical bond for high durability, textured, **coats blind areas**, increases equipment life
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RESPONSES

  • Posted by eric.levy on 9/11/2008 at 11:31 AM Accepted
    RhinoCoat
    HardShell
    WearShield

  • Posted by kevin.shoesmith on 9/11/2008 at 1:24 PM Accepted
    Here are a few more to consider:

    Tungsten Long Life

    Tungsten LongLife

    Tungsten DuraWear

    Xtended Wear or T.T. Xtended Life (Tungsten Tough Xtended Life) or TungstenTuff XL

    Tungsten Xtended Life
  • Posted by Mikee on 9/11/2008 at 9:56 PM Accepted
    ArmorQuip
    TungArmor
    Armor Coat
    EnduraCoat
    ArmorBond
    EnduraShield - Extending the Life of Your Equipment
    TungProtect
    IndusrtiCoat
    IndustriArmor

    Hope these help,
    Mike
  • Posted by jcmedinave on 9/12/2008 at 12:20 PM Member
    Coatarget
    Coataste
    Coatend
    Coatest
    Coathin
    Coatidy
    Coatonic
    Coatung
  • Posted by oliverm1 on 9/15/2008 at 10:40 AM Author
    Most of those names sound pretty good. We're still looking for that 'magic' name that just rings perfectly. It would be nice to have the brand enable us to create a tough image. Sort of like 'Ironman', or an animal reference, or war reference. This would allow the brand name to have a better visual reference that can be identifiable. Thanks
  • Posted by eric.levy on 9/15/2008 at 1:04 PM Member
    I agree -- that's why I suggested RhinoCoat...
  • Posted by oliverm1 on 9/15/2008 at 5:05 PM Author
    RhinoCoat is a great sounding name, unfortunately it is already a popular name that is taken. Thanks for the idea though!
  • Posted by oliverm1 on 9/17/2008 at 3:27 PM Author
    Thank you for everyone who had participated. The responses were very much appreciated and got the ball rolling. If anyone else has anything they are willing to suggest we would be very happy to hear it. Thanks again.
  • Posted by kevin.shoesmith on 9/17/2008 at 4:14 PM Member
    GatorCoat
    GatorTuf
    TungstenGator
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