Question

Topic: Taglines/Names

Tagline - Unique And Difficult - Be Warned!

Posted by Anonymous on 9/12/2008 at 11:21 AM ET 250 Points
The tools is a unique on line platform for people who are interested in building a career in Hospitality, Leisure Travel and Tourism which connects employers, staff in the secotr and those who want to build career inthe future in this sector.
It has a Good Employer Campaign which sits within it, it creates a single communication channel for the sector. It clearly demonstrates the wealth of career and training opportunities within our industries, through an interactive career map, Good Provider Guide and Good Qualification Guide, as well as signposting users to the best employers and job opportunities.

It's a poweful platform which needs a powerfull tagline - any recommendations are welcome! thank you
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/12/2008 at 1:03 PM Accepted
    Are you trying to appeal to someone interested in learning a new career? Are your tools simply connecting job seekers with employers, or is there an educational component as well?
    And why specifically is your platform "powerful"?
  • Posted on 9/12/2008 at 1:17 PM Author
    I hope the following helps:

    It is a free central resource created in response to the single largest piece of research conducted within our sector - Hospitality, Leisure, Travel and Tourism. HLTT represents 14 vibrant industries:


    The research highlighted that if we are to tackle the underlying causes of low skills and productivity it is critical that we focus on four key areas; retention, management & leadership, customer service and chef skills.

    It is your single communication channel broadcasting the latest news from our sector. It will highlight to industry the courses you offer plus it’s a great tool for aiding your students in career planning!

    For Providers: It is a means of developing their students’ career prospects – the career advisor – and to help them apply for jobs and see where they want to go. It’s to make the job easier for the provider.

    What can it do for employers?
    Allows you to get recognised as a Good Employer within the sector
    Advertise your vacancies to those with a passion for HLTT
    Improve staff retention by identifying development opportunities
    Help you navigate your way across a confusing training and qualification system.
    Discover whether your business may be eligible for funding


    what can it do for users:

    Highlight the Good Employers in the sector in The Good Employer Guide
    Illustrate your career opportunities in the sector via the Career Map
    Helps plan your pathway to getting ahead and how to achieve this
    Identify the skills and qualifications needed to help you get ahead
    Discover whether you may be eligible for funding

    please let me know if I need to expland on anything

    many thanks
  • Posted by Jay Hamilton-Roth on 9/12/2008 at 1:51 PM Accepted
    The difficulty is that you're trying to do too much with so few words, appealing to different groups of demographics who would be interested for different reasons. It's not because of your specific offering or niche - it's what you're trying to get the tagline to accomplish.

    Here are some ideas:
    * Find Out What's Cooking In Hospitality!
    * Great Jobs For Friendly People
    * The Simple Way To Find Hospitality Jobs
    * Your Path For A Fun Career
  • Posted by kevin.shoesmith on 9/12/2008 at 2:13 PM Accepted
    Agree with Jay. You're trying to accomplish a lot with a single tagline for different demographics. With that said, here are a couple more ideas:

    The Hospitality Hotspot
    Your Hospitality ConnXection
    Get ConnXected to the Hospitality Industry
    Find the Jobs that Fit You
    Stay ConnXected to What's Happening in Hotels & Travel
    Your Destination to a Career in Hospitality
    Your Ticket to the Best Jobs in Travel



  • Posted by Mikee on 9/12/2008 at 2:38 PM Accepted
    Hotel and Travel Career Connections
    The Scoop on Careers in Hotel and Travel
    Connecting Employees and Employers in the Hopsitality Industry
  • Posted by babbsela on 9/12/2008 at 7:45 PM Accepted
    This really calls for more than one tagline, and a landing page for each.

    Hospitality Helpline
    Hospitality Guide to Great Employers
    The Hospitality Career Resource
  • Posted on 9/13/2008 at 9:19 AM Author
    thanks for your responses - i agree that there is quiet a wide remit that is serves and the idea of landing pages for each is relevant. to guarantee the success of this the main engagement needs to be employers and staff looking to build careers in this industry - so the link between them needs to be highlighted. thanks and please keep on suggesting.
  • Posted on 9/16/2008 at 11:00 AM Author
    Hi All

    I hoped to have got a few more responses over the weekend but not sure whether to take this as a sign that I should close the question.
    Just wanted to post something to let you know I am still seeking some inspiration about this and as you can tell it can be a good challenge.

    Thanks

  • Posted on 9/16/2008 at 4:17 PM Accepted
    I am not sure I am on the right track - please allow me to "talk out loud" to see if I am picking it up.

    You are establishing a website that will serve
    1) Those considering the Hospitality fields as a career
    2) Schools that provide education for those fields
    3) Places of employment for graduates in those fields.

    Okay, I see it as Your One Stop Shop for all things Hospitable The "whos and hows" of the Hospitality and Leisure industry

    Tough to bring that down another level, but let me/us work on it a couple of more days.

    Good Luck!
    CVN
  • Posted on 9/17/2008 at 5:18 AM Author
    thank you cnolte.
    I think you have taken us a stpe closer to something that would work as a strap line.

    will keep checking for your kind contributions

    many thanks

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