Question

Topic: Taglines/Names

Industrial Maintenance Supply Company Needs Tag!

Posted by Anonymous on 9/12/2008 at 11:35 AM ET 500 Points
My company is headquartered in Dallas, with a sales force of over 200 across the US and Canada. We have over 30,000 SKU's, so we have it all! We are looking for creative, focused but simple ways to get across the idea that with our extensive line of products, we have the solution for any problem. But I am having mind blanks so could use some helpful ideas. Let me know if I need to add more detail - thanks!
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RESPONSES

  • Posted on 9/12/2008 at 1:04 PM Author
    We have about a 96% fill rate. The variety of supplies we sell include welding products, abrasives, chemicals, cutting tools, fasteners, shop supplies, and polymers and epoxy' s. We only sell through our sales force, not to stores fronts or catalog sales. Does this help a little more?
  • Posted by Jay Hamilton-Roth on 9/12/2008 at 1:13 PM Member
    From Mops To Containment. We Have Everything.
    Over 30,000 Items Available.
  • Posted on 9/12/2008 at 1:16 PM Author
    thanks for all the great input - keep it comin'!
  • Posted by Frank Hurtte on 9/12/2008 at 1:56 PM Member
    supplies and more for the factory floor

    the right stuff for MRO

    Where Plant Maintanence pros go...
  • Posted on 9/12/2008 at 3:14 PM Author
    really appreciate the help-thanks
  • Posted by Mikee on 9/12/2008 at 10:41 PM Member
    Industrial Supply Experts
    Your One Stop for Industrial Supplies
    You Need it? We Have it.

  • Posted on 9/17/2008 at 4:00 PM Member
    I can see many different visuals to reinforce this tag from print to TV. Each one is the same but focused on your target audience at that moment. Those prospects that have many problems will see you many times.

    "We can't fix every problem, just the dirty ones."
    (cleaning)
    "We can't fix every problem, just the broken ones."
    (welding, fasteners, adhesive...)
    "We can't fix every problem, just the hot ones."
    (welding, gloves, glasses...)
    "We can't fix every problem, just the safe ones."
    (guess...)
    "We can't fix every problem, just the heavy ones."
    (binding, straps, hooks, braces...)
    "We can't fix every problem, just the little ones."
    (fasteners, tweekers, magnifiers, lights ...)
    "We can't fix every problem, just the repetitive ones."
    (for fun or something a person usually has to buy many of)

    Then, at the end, bottom or next page,
    "We can't fix every problem, just yours."

    Yours could be the campaign that makes people stop to see what you are going to say next.

    Sorry I was late posting! Good luck,

    Dennis
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