Question

Topic: Taglines/Names

Tagline For National Security Solutions

Posted by Anonymous on 9/16/2008 at 6:50 AM ET 125 Points
We provide national security solutions to governments, hence the keywords use now will be strength, integrity, security. The internal team has came up with taglines such as "Your integrity, our priority", "Security is our Main Priority", "Leave your security headache to us". etc. but all has been rejected.

The feedback is that the tagline is not catchy, and keywords used are just around the keywords we know, hence the taglines were deemed too technical and only understood by internal staffs.

How do i get the message across to the government officials???
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RESPONSES

  • Posted on 9/16/2008 at 7:43 AM Member
    How bout...




    ABC Security Services
    "We create freedom, you get on with business..."
  • Posted by Jay Hamilton-Roth on 9/16/2008 at 9:19 AM Accepted
    As you know, there's no such thing as total security. So focus on the benefit of your specific offering:
    * Keep Government Secrets Safer
    * Protecting County Borders
    * Communications Without Eavesdropping
  • Posted by Mikee on 9/16/2008 at 4:39 PM Member
    Are you able to be specific about your offerings?

    Are you securing information, buildngs, people, etc? As you can see from Jay's ideas we are shooting in the dark because security is a very broad topic.

    Mike
  • Posted by Mikee on 9/17/2008 at 4:56 PM Accepted
    Thanks Emily, that helps a bunch.

    Where Mistaken Identity is not an Option
    When Mistaken Identity is not an Option
    Verified Identity - Each and Every Time
    Accurate Identity and Document Verification
    Identity Verification Systems - When the Truth Matters
    Preventing Mistaken Identity
    Eliminating Mistaken Identity
    Who Are They? - We Know

    Hope these help,
    Mike

  • Posted by jcmedinave on 9/18/2008 at 11:05 AM Member
    3S
    Strenght Security Solutions

    SIA
    Segurity Intelligence Agency

    KGS
    Keep Government Secure

    KGB
    Keep Government Blindage

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