Know-How Exchange : Taglines/Names

You need to have a lot of confidence to have someone work in your bathroom/house or a lot of free time to be there to guard your property. Most people are looking for someone they can trust to give access to the house while they are at work and away.

I assume you can get a job done. My advice is to build your image around trust, the good feeling people can have when they are away for work knowing that at home someone is working on their house. When you make this choice you really have to live your brand.

In Holland it is not always fun to have workers in the house. Sometimes they kind of take over the house with lots of noise, smoking cigarettes, shouting, turning on loud radio's, and show plain rude behaviour like they are alone when they aren't. Don't get me wrong, not al the workers are like that but the ones that are will never enter my house again despite of the quality of the work they have done.


If you can set a name of being a business with friendly workers who understand that it is stressful for house owners to have major jobs done in the house (new kitchen, new bathroom, new floors etc.), fair contracts, proper (not the lowest) prices and excellent quality of work you will create your own market of those people who are willing to pay a bonus for not having to worry of that bunch of workers in the house while they are away. ("Nothing to worry, CGC is doing the job")

Nobody is perfect so accidents will happen and normal behaving people understand that. Be prepared to cope with accidents. A well handled and managed accident shows the professionalism of the business and contributes to the brandbuilding of a business to be trusted.

If you choose for this strategy get testimonies from costumers.

Cornerstone General Contractors: making the difference
Cornerstone General Contractors: for smooth remodeling
Cornerstone General Contractors: we do the job when you are away.

I think "nothing to worry, Cornerstone General Contractors is doing the job" is a one liner that can be used in many ways.

Hope this contribution is useful for you.

*Erik

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