Question

Topic: Taglines/Names

Tagline For Executive Coaching Company

Posted by Anonymous on 9/22/2008 at 2:52 PM ET 250 Points
Galeforce Consulting provides leadership coaching for executives and teams .

The brand visual identity displays energy and movement
The target market is businesses, corporates
The clients are often:
high potentials and senior executives wanting to be the very best they can be as people, executives and leaders and they are coached in a face to face environment
management teams and boards wanting to improve their cohesiveness and performance
In addition Galeforce also delivers high volume coaching right through the organisation via the telephone globally on a coaching for all basis.

What might the tag line be that would reflect what Galeforce delivers and aligns with its name?
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RESPONSES

  • Posted on 9/22/2008 at 4:59 PM Accepted
    Hate to rain on the parade, but I'm not satisfied you have a great company name to start with. Where i grew up on the New England coast, a weather report of "gale force" winds was reason to run. This conjures up a negative image to me of vast wind-blown destruction.

    I realize "Gale" is central to you (your name), but I'd rethink it. I like all the other stuff you presented - energy, momentum, etc. Why not highlight that? Such as Executive Momentum, Future Exec, etc. Get out a thesaurus and play with more versions of momentum, dynamics, etc.

    Plus, i don't think "Consulting" does much nowadays. I would drop it.

    As for taglines, a new name would help something like this flow:
    Building the Future Executive. Today.
    The Future Executive Delivered Today.
    Building Leaders Who Deliver Success.


  • Posted by Mikee on 9/22/2008 at 5:11 PM Accepted
    Become A Force To Be Reconned With
    Creating A High Performing You
    Reach Your Optimum Performance
    Bringing Out Your Top Performance
    Dynamic Coaching for Exceptional Leaders
    Discover the Exceptional You
  • Posted on 9/22/2008 at 6:07 PM Author
    Great offerings coming through so far, thanks folks -! Kevin , I appreciate your suggestions around the name - ive grappled with the pros and cons of using it and you have offered some good ideas to build on. And I love your range Mikee...spoilt for choice! Am now going to sleep on these!
  • Posted by Jay Hamilton-Roth on 9/22/2008 at 7:55 PM Accepted
    (Aside: I'd strongly suggest that you have the words "executive coaching" either in your company name or tagline (for example, GaleForce Executive Coaching). It clearly identifies who you're targeting and what you offer. )

    Some other suggestions:

    Raise You Sales
    Strengthening Executive Performance
  • Posted by KathyAd on 9/22/2008 at 9:50 PM Member
    I agree with Jay Hamilton-Roth that including the words "executive coaching" in your name really helps get the point across. I personally also like the name "GaleForce Executive Coaching." I grew up in New England, and even if you think of gale force winds, it can just denote power and strength. To me, it doesn't mean you'll destroy everyone ;-)
  • Posted on 9/24/2008 at 5:44 AM Author
    Once again ..thanks all for the rich input and inspiration

    I am going to keep Galeforce and drop consulting,changing the name to GaleForce Coaching or Galeforce Executive Coaching ( which might be too exclusive??)

    The tagline - I am still considering ....Dynamic Coaching for Exceptional Leaders or a variation of that. Or a variation of
    Building Leaders Who Deliver Success.

    Gale
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