Question

Topic: Taglines/Names

Tagline For A Creative Design Business.

Posted by Anonymous on 9/27/2008 at 7:16 PM ET 125 Points
My current site is www.moonboxdesign.com.

I'm in the process of building a new layout and content
which can be seen here. [inactive link removed]

I'm wondering which tagline I should use for the website.
Here are the two I've come up with.

1.) Shaping the message.
2.) Imagine. Design. Deliver.

Which one would you pick and why.
Any other tagline suggestions are welcome.

Just want to get some other opinions on this.
Thanks.

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted on 9/27/2008 at 8:02 PM Accepted
    I like the power of 3's, so I like your second option--however, I'm not sure about the three words that you selected. Perhaps "create" instead of "design" and for some reason "deliver" hits me wrong. Sounds like you are just giving them the finished product and I'm sure that you mean "delivering results". I would look at a word like "perform"--although I'm not sure that's the word. I just got this email, so let me think about it.

    BL
  • Posted by Jay Hamilton-Roth on 9/28/2008 at 9:33 AM Accepted
    Since your company name doesn't say much about what you do (design what? for who?), the tagline should help clarify the message.

    Ideally, I wouldn't pick either of your suggested taglines. I give a slight nod to the first, which says something vague about "message". The other is simply too non-specific.

    Here are some others for your consideration:
    * Creative Business Branding
    * Web & Print & Branding
    * Business Image Consultants
  • Posted by SteveByrneMarketing on 9/28/2008 at 7:09 PM Accepted
    i agree with Jay.

    Any of hundreds of firms could use either statement. Therefore they seem somewhat generic.

    1.) Shaping the message.
    2.) Imagine. Design. Deliver.

    What is your "positioning statement"? How can your positioning statement be reduced to a tagline?
  • Posted by Mikee on 9/28/2008 at 11:24 PM Accepted
    I think these are still a little generic. The first couple could just as easily be architects, same with the last two.

    How about:
    Successfully Building Brands
    Branding Across All Media
    Branding With New Media
    Enhancing Your Business' Image
    Designs to Enhance Your Business' Image
    Image is Everything (although getting generic again)
    Your Image Builder


    Mike
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