Question

Topic: Taglines/Names

A Good Tagline For Website Development Company?

Posted by tungler on 9/30/2008 at 5:41 PM ET 250 Points
Marketing4u is a hungarian website development company.

We try to fill the gap by developing websites, which are
- credible,
- valid (W3C standards)
- accessible
- follow usability guidelines

Our websites are not the cheapest in Hungary, but help the companies to reach their business goals, as they are accessible by everyone and user friendly.

We offer website development and also usability audits.

(But in Hungary the term usability is not well known yet)

Thank you very much in advance!!!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/1/2008 at 8:57 AM Accepted
    Developing Easy-To-Use Business Websites
    Making Your Business Internet-Friendly
  • Posted by Levon on 10/1/2008 at 11:24 AM Accepted
    "Making Your Domain Dominate"
  • Posted by Mikee on 10/1/2008 at 11:48 AM Accepted
    Websites Your Customers Will Use
    A Website Your Customers Will Love
    Creating Websites That Are Used
    Your Website Should Be Useful
    Websites People Use
  • Posted by tungler on 10/1/2008 at 1:06 PM Author
    dominant domain - it is not used in Hungarian language ... :-(
  • Posted by tungler on 10/1/2008 at 1:08 PM Author
    Developing Easy-To-Use Business Websites - i like this one Jay, but i dont know, if it is not too neutral.

    Everybody says this...

    easy to use does not cover validity and accessibility...

    maybe easy to use and find by everyone?? or somethiong like this?

    it has to be special and professional. B2B!!!
  • Posted by tungler on 10/1/2008 at 1:11 PM Author
    most of the people do still not recognise what a useful website means. Everybody promises to develop useful sites....

    I know, it is hard, but still not strong enough for me.
    :-(

  • Posted by Jay Hamilton-Roth on 10/2/2008 at 8:09 AM Member
    Realize that people don't care about a useful website, nor a valid one, or even an accessible one. They want a website that attracts clients (gets lots of traffic and leads/sales). That's the key benefit.

    From your customer's perspective, what makes the results of your work outstanding/unique? This is the message you want to tell, not your underlying technology.
  • Posted by tungler on 10/2/2008 at 8:27 AM Author
    You are totally right. That is my main problem :-)
    But then how else can I tell them, I am better than the other cheaper ones??

    More leads, more visitors - this is what everybody promises.

    accessibility - everybody can see the sites

    usability - it is ease to use and they will have less visitors, who keep the site quickly

    you know, i know, but how can i tell the shortly?
    In a tag line i cannot tell different. This is what i need help in!!
  • Posted by Jessica_Castro on 10/2/2008 at 2:39 PM Accepted
    "Allowing you to take the lead"

    a pun in there for anyone who gets it....
  • Posted by saul.dobney on 10/3/2008 at 6:02 AM Accepted
    In general, the visual impact of the design will matter more to your customers (they are after all marketing people used to design work from other fields). The visual quality and feeling in use are what you should emphasize.

    "Designed to connect"

    "Websites customers keep coming back to"

    "Websites that allow your customers to appreciate the quality of your business"
  • Posted by tungler on 10/3/2008 at 6:16 AM Author
    I like From Steve Krug:

    "Dont make me think"

    You think this could be a good one?

    websites where users dont have to think...

    ??

  • Posted by Jay Hamilton-Roth on 10/3/2008 at 8:23 AM Member
    How about:
    Fine-Tuned Business Website Experiences
    Exceptionally Friendly Business Websites
  • Posted by Jessica_Castro on 10/3/2008 at 10:28 AM Member
    The phrase "websites where user's don't have to think" has a bit of a negative connotation. I can't put my finger on it but it definitely turns me off...but maybe it wouldn't be read the same way in Hungry.
  • Posted by babbsela on 10/3/2008 at 7:55 PM Accepted
    Websites that work
    Websites designed for your customer
    Your customer + your website = success
  • Posted by tungler on 10/13/2008 at 8:34 AM Author
    Thank you very much for the help of you all!
    As in Hungarian language we use twice as many words to say something, than you in English, it is not easy to find a useful tagline...

    Thanks a lot, Andrea
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