Question

Topic: Taglines/Names

Naming A Muli Functional Business

Posted by Anonymous on 10/2/2008 at 11:18 AM ET 125 Points
I am assisting my brother with a re-start of a welding business that was successful in years past. Therefore, we must inlcude his last name, FOX, due to his former contacts and customers for name association. In addition to welding, he also does fabricating, field tiling, excavating and large equipment rental. We need something clean and simple. Please share any ideas you may have. Thank you!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/2/2008 at 12:17 PM Accepted
    If you want a name that encompasses all the aspects, you're going to dilute the value of the name itself. For example, Fox Construction Services.

    You might consider simply creating a single company, and have the various offerings branded underneath it: Welding by Fox Construction, Excavating by ...
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