Question

Topic: Taglines/Names

Need Slogan For Personal Training Business

Posted by Anonymous on 10/6/2008 at 8:36 PM ET 175 Points
Recently combined my pt business 'PUSH Personal Training' with my partners pt business 'LIFE Personal Training' so now we are called 'PUSH4LIFE'. Only problem is we cant decide on a slogan. Mine was...'You, At Your Best!' and his was 'Where your goal is my goal!' I like both but not sure if we should just choose 1, combine them somehow or make a completely new 1!! PLEASE HELP....
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  • Posted by pghpromo on 10/7/2008 at 2:15 AM Accepted
    Nice job combining the two names into Push4Life!

    RE: slogans, my thinking is that, "You, at Your Best" is a superior slogan for promotional purposes insofar as it describes a customer benefit while appealing to an unspoken customer need; therefore, it makes it easier for someone to envison himself as a client. Plus, it's pithier than the alternative.

    On the other hand, "Where your goal is [our] goal," offers a promise of personal, committed training, but this might best be relegated to a list of items that comprise Push4Life's unique service proposition, that is, those things that set your training business apart from others.

    So, basically, the first slogan is all about the customer (marketing), and the second slogan is all about you (sales & service.) A good rule of thumb is always put the customer first by using the customer-oriented MARKETING slogan. Once the customer is in your door or at your website wanting to find out how you can help him be his best, that's when you can SELL him on your tried-and-true training philosophies, services, etc. including "your goal is our goal."

    That's my 2 cents, anyway.

    Of course, you may be able to play around with the second slogan and give it longer legs, e.g., "Your Success is Our Goal" or "Our goal is your success," see where that goes. But I think you've already got a winner with, "You, at Your Best."
  • Posted on 10/7/2008 at 7:27 AM Author
    That really helps alot! Thanks for that, now i understand why i like both slogans, as they target different areas of the business! I think we will go with 'You, at your best!' and incorporate the other slogan later on in sales!
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