Question

Topic: Taglines/Names

Help In Selecting A Tagline For Apt Community

Posted by jodie.fontanilles on 10/6/2008 at 10:41 PM ET 250 Points
Our team can't decide on a tagline and I thought that you all may be of some help. I'm in a bit of a time crunch because I need to tagline to begin the collateral materials. Thank you in advance.

Project: Reposition a high rise apartment community in Downtown Denver. Our target profile is 25-35 urban professional who both works and plays in the city.

Here are the taglines we've come up with so far. I would love to hear if there are any favorites among the set or please feel free to offer any other suggestions.

Muse: Location (300 East Seventeenth, Uptown Area), Renovation (upgraded exteriors and interiors), Profile (urban, young professional, work hard; play harder)

 Feel the pulse of the city
 Right where you want to be
 Life. Style. Redefined.
 Moving in the right direction
 Your city. Your place.
 Uptown living, downtown style
 A new direction
 A distinctive address for premier living
 Where the entire city is your backyard
 Inspired urban living
 Life Style. Your Style. Uptown Style.
 Simply urban. Cleverly unique.
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RESPONSES

  • Posted by tim on 10/6/2008 at 11:26 PM Accepted
    #1 Feel the pulse of the city.
    #2 (Where) The entire city is your backyard.

    For what it's worth.

    And by the way, I don't fit the demographic. :-)
  • Posted by Mikee on 10/7/2008 at 12:36 AM Accepted
    I like:
    "Your city. Your Place"
    "Right Where You Want to Be"

    How about:
    Work in the City. Play in the City. Live in the City.
    Work, Play, Live ... In the city

    Mike
  • Posted by Jay Hamilton-Roth on 10/7/2008 at 8:59 AM Accepted
    Some other suggestions:
    * Let The City Surround You
    * Excitement Is All Around
    * Fun Is Just Around The Corner

    As for your taglines, I prefer:
    * Feel the pulse of the city
    * Uptown living, downtown style
    * Life Style. Your Style. Uptown Style.
  • Posted on 10/7/2008 at 11:28 AM Accepted
    Some other suggestions:

    Living perfected.
    Where the city is your backyard. (take out entire)

    The taglines that I like:
    Right where you want to be
    Your city. Your Place"

    I'd love to visit your city some time! It looks like fun
  • Posted on 10/7/2008 at 12:18 PM Member
    Highstyle life for those on the rise.
  • Posted on 10/7/2008 at 3:39 PM Member
    Denver lives here.

    Work. Play. Live.
  • Posted on 10/7/2008 at 5:05 PM Member
    your city, your yard

    more fun less commute
  • Posted by Jessica_Castro on 10/7/2008 at 5:53 PM Accepted
    1.) Uptown living, downtown style
    2.) Right where you want to be
  • Posted by jodie.fontanilles on 10/7/2008 at 6:05 PM Author
    Thank you everyone! You've been so helpful. I sent the votes along to our team.
  • Posted by babbsela on 10/7/2008 at 8:32 PM Accepted
    I like: Your city. Your place.

    How about: Downtown living, where the heart of the city is you.
  • Posted by mdlugozima on 10/9/2008 at 3:37 AM Member
    Stay elevated.
    Live above it all.
    A fresh look at the city.
    Going up?
    Get high with the neighbors.
  • Posted by jodie.fontanilles on 10/13/2008 at 9:36 AM Author
    thank you all again. Your comments really helped the solidify the decision. The winning tagline line was .... where the city is your backyard.
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