Question

Topic: Taglines/Names

Looking To Name A Coaching Company

Posted by Anonymous on 10/8/2008 at 10:50 PM ET 500 Points
Looking for a name and tagline for a coaching company which has been phone coaching higher end agents, teams and brokers in the real estate industry in Canada and the US for the past three years. This has been primarily sales performance coaching but we are splintering off and broadening our scope to include entrepreneurial and start up businesses in the US and Canada in the coming year - and will deal with business and life management including planning, strategies, goal setting and accountability. Our principals (coaches) are highly intuitive, bottom line linear thinkers who have been attracting their opposites -namely -an -all about it needs to be fun clientele that is very "fly by the seat of their pants successful" in part because of the great coaching leadership which helped these folks clear the many hurdles and ditches in the real estate industry -especially prevalent in the last two years! The goal would be to continue to attract the same kind of client in the different marketplace. Real estate agents will continue to be the mainstay of client base.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/9/2008 at 9:21 AM Member
    Who are your new coaches targeting? Executive coaching is very different from sales coaching and life coaching.

    If the main group is real estate agents. why not:
    * Real Estate Sales Coaching (RESC-U)
    * Unlimited Sales Coaching Results
  • Posted by CarolBlaha on 10/9/2008 at 9:03 PM Member
    Is the coaching- fly by the seat of their pants working? Or does that need some tweaking right now. because your statements of I"it is still all about training re business building, planning, goal setting, scripts- are not fly by the seat of their pants at all. I'd build a statement. take from the past, build to today. In todays market, with credit tight, tight tight and the market with no bottom-- no, we dont need to fly by the seat of our pants. Assure them that good every day actions of marketing and sure fundamentals is the right strategy.
  • Posted by phil.wesel on 10/10/2008 at 6:41 AM Accepted
    well seat of the pants guy here. I don't have the tag line or business name but an interesting ad campaign.

    "Flying Coached Never Felt So Good"

    showing someone sitting in the front of a plane being served wine etc... with his or her nice suit... You could also do the same with the guy on the golf course sinking the putt and his "coach"/caddy congratulating him, you could do the same thing with a panoramic shot of a real estate agent in a neighborhood with forty "Sold" signs up and down both sides of the street.

    Okay back on name and tag line. Why not

    Bottom Line Thinkers

    if that is who you really are. I would think that resonants with your client group. or BLT Consulting or CM Institute (coaching & mentoring institute)

    There is a recommended firm on the west coast that specializes in developing names both creative and demonstrative. I can probably find it if you are interested.

    If you like the flying coached analogy you could use airline lingo such as JET Coaching or JETSET or Execujet or a dozen different more.

    I also like your flight path to higher levels of success as a potential tag line.

    those are my 6 am thoughts and you are welcome to them
  • Posted by Mikee on 10/10/2008 at 6:27 PM Member
    Our House - Getting Your House in Order
    The Agent's Coach
    Coach for Broke
    My Coach
    The Success Coach
    CoachAgent
    CoachAble
    Coach-U
    House of Coaching
    Coach's House

    Hope this helps,
    Mike
  • Posted by tADman on 10/13/2008 at 11:16 AM Accepted
    Some great input here - this is a different area to have to think about in the changing market place. But the folks you are targeting are still the same kind of thinkers - risk takers and looking for help to tget the next level type of people.

    So you at least have a niche marked out and know how to target this customer of yours to be coached. Now resignating with them will be the most important part. Since you are talking sales and entreprenour types you can play with all of the old coaching terms, or look for something that will allow the customer to see you can take them through the economic change with additional thinking. Here are some thoughts for the name and tag:

    Brain Biz
    Coaching and support for growing your business

    Biz Brain
    Coaching business leaders to success

    Stand Out Coaching
    Tomorrow's leaders succeeding today
    or
    Today's leaders succeeding into the future

    Action Coaching
    Leading business thinkning with results

    BizAction Coaching
    Supporting business leaders (or real estate or entreprenours) through actionable planning

    B A S I C
    Business, Action, Support, Individualized, Coaching for success oriented entreprenours

    B A S I C
    (Business, Action, Support, Individualized, Coaching)
    Helping you realize your success through basic business building leadership


    Hope this helps get you where you want to be. Keep asking the questions and your success will be realized.
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