Question

Topic: Taglines/Names

Mystery Shopping Company Needs Tagline

Posted by Anonymous on 10/9/2008 at 6:52 PM ET 250 Points
Our business is undercover "intelligence" gathering... or mystery shopping. Many companies use our service to gather info for various areas of interest (good customer service, competitor price comparison, adhering to company policies etc.) The "typical" tag lines companies use in our industry revolves around being mysterious or secretive...not what I am looking for. I am looking for a tag line that focuses on the importance of being informed and being ahead of the competition or standing apart from the crowd by being more informed over your competition. Right now we use "Defining standards....Refining Service", but it does not have punch...HELP!
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RESPONSES

  • Posted by mdlugozima on 10/9/2008 at 7:46 PM Accepted
    When we shop, you stay on top.
    Stay one shop ahead of your competitors.
  • Posted by Jay Hamilton-Roth on 10/10/2008 at 8:34 AM Accepted
    Improving Your Customer Experience
    What Do Your Customers Know That You Don't?
  • Posted on 10/10/2008 at 9:54 AM Author
    Thanks so much so far for the posts! Since my original post I was thinking about moving completely away from the current tagline and focus more on "standing apart" from their competition by conducting mystery shop visits. I have included a link of a site that uses this focus. Let me know your thoughts. https://www.businessentials.com/
  • Posted by Frank Hurtte on 10/10/2008 at 3:59 PM Accepted
    Where the art of business meets the science of benchmarking
  • Posted by Mikee on 10/10/2008 at 6:17 PM Accepted
    How does you service rank?
    Stand up to the competition
    How does the world view your service?
    What do others think about you?
    How do you customers perceive you?


    I think your standing apart campaign looks good. Some of the graphics are a little too quick for my preference. I really like the blue apart.

    Mike
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