Question

Topic: Taglines/Names

Name For An E-book

Posted by Anonymous on 10/23/2008 at 4:28 PM ET 125 Points
We are offering a free ebook about employee engagement geared to execs. The book covers why employee engagement is needed in difficult economic times, and offers a three-step way to increase employee engagement.

We don't want to be too textbook-y.

Here are some rejects:

The Little Book of Employee Engagement
> A simplified guide for difficult times
>
> Driving Employee Engagement:
> A simple guide for surviving complex times
>
> Employee Engagement Strategies:
> A simplified guide for difficult times
>
> Three Steps to Employee Engagement:
> People Strategies for Tough Times

Thanks for any input!
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RESPONSES

  • Posted by Corpcommer on 10/23/2008 at 11:07 PM Accepted
    pmilton -- While employed at a global company in the 1990s I worked on "employee engagement" communications and activities aimed at making the company's culture more cohesive during re-engineering. If I can help you further, contact me offboard.

    Meanwhile, here are my naming suggestions for your free ebook:


    Employee Engagement:
    Strengthening Corporate Culture

    Employee Engagement In Action

    Strategies for Successful Employee Engagement

    Hope these are helpful. Would you please email me a copy of your ebook when it's ready. Thanks.

    Corpcommer - MC
  • Posted on 10/24/2008 at 11:27 AM Accepted
    How about:

    Three Steps to Happier Employees

    How to Boost Employee Loyalty

    Keep Your Employees Happy

    Three Ways to Keep Your Employees

    (Use a number, an action word, and skip the jargon). To get an idea what people look for, run a few quick Google keyword checks (don't rely on industry insiders, they're too steeped in the jargon).

    https://adwords.google.com/select/KeywordToolExternal?defaultView=2
  • Posted on 10/24/2008 at 7:55 PM Accepted
    "Gettin' 'Em On Board"

    "Everybody Plays On This Team"

    "They Snooze, We Lose"
  • Posted by Jay Hamilton-Roth on 10/26/2008 at 11:21 AM Accepted
    In a Recession, Every Employee Counts
    3 Keys To Strengthen Employee Engagement In A Recession
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