Question

Topic: Taglines/Names

Tagline Advice And Opinions

Posted by Anonymous on 125 Points
I am the Marketing Director of a small technology company called SpiderGroup, we've been around 6 years and are only just beginning to make ourselves known in the market.

We've been working on our identity and we're trying to come up with a tagline that encompasses what we do for our customers but differenciates us from the norm.

We offer a range of services from software development to IT support and hosted services but our key differenciator is that we're focussed on business processes, people and results - not just technology. I'm sure every Tech company says this but to get to the point we've come up with 3 taglines and so far i've had even responses for all of them and want some more opinions...

I'll give an overview of SpiderGroup and then the 3 taglines:

At SpiderGroup we recognise that every business has different systems, processes and people to help manage the various core functions of their business, be they sales, financial or operational.
This seperation can cause problems with:
- Organising and accessing documents and information
- Structuring business processes and workflow
- Reporting on performance and forecasting
Through the design and implementation of new business solutions, integration with existing systems and ongoing technology services, SpiderGroup bring the entire operation together and improves the productivity, scalability and management of the business.

Taglines:
SpiderGroup more than just technology

SpiderGroup making business flow

SpiderGroup bring your business together

Any thoughts, opinions, suggestions would be gratefully received!

Regards,

Dan
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RESPONSES

  • Posted by Frank Hurtte on Accepted
    i like the more than technology...

    but i would put a little zing in it by changing up the words..

    how about " SpiderGroup - Technology and a whole lot more
  • Posted by Mikee on Accepted
    I like Frank's suggestion. However, your tagline needs to clearly state what you do since SpirderGroup gives no indication of what your business does.

    Technology and Service for Your Business Needs
    Putting Technology to Work for You
    Technology to Serve Your Business

    Mike
  • Posted by Jay Hamilton-Roth on Accepted
    Improving Technology, Processes, and Teams.

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