Question

Topic: Taglines/Names

Tagline For My Name "long".

Posted by Anonymous on 11/1/2008 at 4:00 PM ET 250 Points
I'm in real estate sales and have been using the tagline "Take the LONG way home!"....which can really be a little negative sounding. I've also thought about "LONG on service!", but not wild about that either.
And since I play golf I was thinking of maybe incorporating something about that also. Any help would be greatly appreciated.
Thanks,

Lynlee Long
Pinehurst, NC
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/1/2008 at 9:22 PM Member
    ...For Long-Standing Great Service
    Go Long When You're Short On Time
    The Short Way To Home Ownership
  • Posted by mdlugozima on 11/1/2008 at 9:58 PM Member
    The fairway to find a home.
    I'll suit you to a tee.
    Say so Long to average service!
  • Posted by mgoodman on 11/2/2008 at 7:34 PM Accepted
    What are you trying to accomplish with this tagline? Are you afraid that Pinehurst Area Homes doesn't communicate the benefit you provide? If so, then why not try to communicate the benefit rather than trying to "cute" the communication by inserting your name or making a pun on it? If you do a good job for them, people won't really care what your name is anyway.

    My vote would be to stop trying to be cute and give people a reason to want to come to you instead of a competitor. The fact that your name is Long doesn't cut it for that purpose (IMHO).

    Hope this helps.
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