Taglines/Names - Lingerie Line-Name Branding from Anonymous: MarketingProfs Question 26254

Question

Topic: Taglines/Names

Lingerie Line-name Branding

Posted by Anonymous on 11/1/2008 at 10:53 PM ET 30 Points

Hello everyone,

I'm presently starting a new lingerie business that will be out in 2010. I can't seem to find a long lasting original name for my line. So I was wondering if anyone could l help me out. Here's a few pointers that may make it easy:

-It's for women that were blessed with bigger breast, starting at from a Dcup an up.

-Age range between 20-40.

-Women from all levels, from professionals, mothers to students.

-The line is very sensual, sophisticated with a bit of aggressiveness.

-A variety of colors not your typical beige, white and black ones.

-Mid range=$$

Hope it helped you, thank you so very much in advance. Any suggestions will be greatly appreciated.

Aisha

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RESPONSES

Posted on 11/2/2008 at 3:02 AM Member

"Nature's Bounty" (as in "bountiful")

"Love Plus" (a nice way of implying "plus sized" with "love" being a common euphemism for "sex")

"Presenting YOU" (as in presenting yourself, something that larger women sometimes feel they need permission to do)
Posted by Jay Hamilton-Roth on 11/2/2008 at 8:18 AM Member

OMG (Oh, My Goodness or Oh, My Goddess)
BBB (Big, Bold, and Beautiful)
Posted on 11/2/2008 at 4:22 PM Author

Thank you so much John, I really do appreciate your offer. As soon as my line is complete, i will most definitely write you so we can discuss further.

Once again, thank you!!!!!

Aisha
Posted on 11/2/2008 at 4:25 PM Author

As for you bronxbob,

The line is not for necessarily for plus size women. It's for all types, wether you're thin or not. As for me per example, i weight about 130 and i have big breast.

Thank you,

Aisha
Posted on 11/2/2008 at 4:27 PM Author

Hello Jay Hamilton-Roth,

I like the OMG idea, I like the fact that all women are Goddesses.

The other one would be good, but my line is not directly for plus size women, it's simply for women that were blessed with big breast.

Thank you,

Aisha
Posted on 11/2/2008 at 4:29 PM Author

Hello D4Demand,

You are so right about that. When I read your answer, it put a smile on my face because it is so true. But the word by itself doesn't really work.

Thank you,

Aisha
Posted by darcy.moen on 11/2/2008 at 7:10 PM Member

Here's a take on the old Brush Company: The Fuller Bust Co.

A&E Co. (Amply Endowed) and perhaps spread into a line of Banna Slings for men as a cross over item.

As my Mom would say when we shared folding Laundry on laundry day: Top Shelf Gear

Just a few off the wall names that pop to mind.

Darcy Moen
Customer Loyalty Network
Posted on 11/2/2008 at 7:43 PM Author

Hello Phil,

I've repeated it over and over in my head, and it sounds to heavy. But thank you for the effort, i appreciate that. It's better then not having nothing at all.

Thank you,

Aisha
Posted on 11/2/2008 at 7:48 PM Member

"In The Bosom of Beauty"
"Happy Valley"
Posted on 11/2/2008 at 7:57 PM Author

Evening Darcy,

I found your message interesting. What I want to know is if the fuller Bust Company exist? Or it simply a name that came out of your head? I went to do some research on the Fuller Bust and didn't find anything, that is why I asked my questions.

Thank you,

Aisha
Posted on 11/2/2008 at 8:00 PM Author

Evening bronxbob,

Lol, thank you for suggesting other names. I like them, but I have to think it deeper. Because I need a name that will be timeless and easy to remember and pronounce and international one.

Thank you,

Aisha
Posted by kevin.shoesmith on 11/3/2008 at 9:27 AM Member

Are there any Greek Goddesses that were amply endowed, such as Venus. I'm not sure. If so, using the name might work for both well-endowed women and those less blessed in breast size.

Here's some other suggestions:

Delightful (make the "D" larger to imply D cup, but still delightful for everyone, then a tagline that says sexy lingerie for everyone)

4Play
Frolic
Phoenix
Ahhsome
Posted on 11/3/2008 at 10:42 AM Author

Morning kevin.shoesmith,

Thank you for answering my question. The thing is that I'm not doing for the women who has small breast, they themselves have enough of collection to choose with. Therefore, my line is not for them but for really the ones that wears a Dcup and more.

Thank you,

Aisha
Posted on 11/3/2008 at 11:29 AM Accepted

What about something simple like Volupe? It sounds elegant and plays off of the word voluptuous. I searched on Google and found this link https://dictionary.babylon.com/volupe which states that the word means "with pleasure; pleasurably."

Good luck!
Posted on 11/3/2008 at 11:42 AM Author

Morning Jessica,

Thank you for responding. The word Volupe is nice, i have think it in a bit deeper.

Thank you,

Aisha
Posted on 11/4/2008 at 11:01 PM Member

What about..."revival" In a elegant font...i can see it but at the end of the day its up to you. Good Luck :-)
Rach
Posted on 11/5/2008 at 12:08 PM Author

Afternoon raundersaunder,

I saw your post and the name Revival doesn't tell me anything. But thank you for your input, it's appreciated.

Thank you,

Aisha
Posted on 11/5/2008 at 1:15 PM Author

Good afternoon John,

First, I want to tell you that I appreciate the fact that you took a few minutes to brainstorm my situation with your team.

As far as for the celebrity, I have thought about it, and it's in my notes already. But, you're right, I have received a lot of great ideas. It's just that I'm really looking for something that I'll be comfortable with, plus I need to find a logo that goes with it as well. That is why, it's a bit difficult to find a match.

Once again, thank you for your input.

Aisha
Posted on 11/5/2008 at 10:22 PM Author

Evening everyone,

I would like to thank you all for clarifying my thoughts to find a name for my lingerie line. I appreciate all the time and effort that you took to actually answer my question.

I accepted 3 answers, simply because they were the closest to what I'm looking for.

I'll be posting another question soon.

Once again, thank you all for the help, it's been appreciated.

Aisha

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