Know-How Exchange : Taglines/Names

...or take one of the names you played around with and add "Events", such as: BDazzled Events

it would first help to know what your value proposition is. are you a high end service company where customers dreams are exceeded, are you taking on work that just has to be done at a reasonable price, or are you providing a seamless service experience for someone that has a vision and is willing to pay for someone to execute a seamless event?

if you plan on developing your business primarily through your existing relationships and through networking i would not get too hung up on a business specific descriptive name but you could go with an original and captivating name qualified by ... events (as mentioned above)

i would like to give more insight but if you could first provide some additional detail on whether you plan on separating yourself from the competition through price, service, or quality it would be really helpful. Sorry for the extra homework but it sounds like an exciting business and i would love to help you nail a name that reflects its entrepreneurs vision.

Hello,

Consider that trends change, so you would probably not want your name to be so trendy it becomes outdated within a few short years. So the earlier respondents to your question are correct in suggesting practical names that will stand the test of time.

Meanwhile, I might suggest that your "specialising from corporate events to weddings and more" is confusing, especially given that your initial query also states you plan to cover "all kinds" of events. So I'm not seeing where the specialization is.

The reason I mention this is because if you and your partners really do see yourselves specializing in certain events, then your compnay name may be able to hint at such somehow. Or at least your name should not suggest otherwise. For instance, you would probably not want to use the aforementioned "Events Unlimited" unless you really do plan on NOT specializing.

Or, put another way, maybe you SAY you want to do all kinds of events because that's what you think you are supposed to say; but perhaps you three really see yourselves at your best handling only certain KINDS of corporate events, or certain KINDS of weddings, or a certain kind of clientele. So focus on that! It's okay to specialize, as specialization positions you as niche experts and therefore can draw more attention, clients, and revenue your way--because you would no longer be competing against every other general event planning company out there.

So maybe you want to focus on corporate events for "next gen" types of businesses. Or weddings that only incorporate features and locations that appeal to your age group peers (e.g., extreme sports weddings or beach-only weddings.) Or maybe you want to focus on high-dollar charity fundraising galas. Or college parties. Some kind of adjective or spelling in your company name could hint at whatever trendy specialization you pursue, without being restrictive: "Hot Eventz" or "Next Gen Events." Or "Events U." I dunno--you three ladies can draw from your own common parlance better than I could guess at it, but I hope you can see where my train of thought is headed.

Hummm... I'm really worried about your "all kinds of events" approach because - well, frankly - I don't think it's at all credible. I think you need a focus, even if it's not a very sharp or niche focus.

Why? You're a start-up, and although I have no idea what sort of financial backing you have behind you, I'm guessing your question, here, on a free marketing forum, even though it is the best free marketing forum in the world, means it's probably limited to some extent.

So if someone came along and asked you to plan, say:

1. a new car launch by, say, Ford
   
2. a new product launch for Apple
   
3. an international golf or tennis tournament
   
4. a city marathon
   
5. a political party campaign launch
   
6. an AGM for a MNC
   
7. a product launch for an SME
   
8. a high-end wedding
   
9. a bar mitzvah or 21st
   
10. a primary school sports day
    
11. a baby shower

...then some of those events will scare you half to death while others would bore you to tears.

I can't imagine any events company that would actuially do all of those events - the range is simply to wide.

So think about your real areas of expertise, and get some focus. Why? Because marketing to a niche or at least a narrower, more well defined market will save you buckets of cash and time in marketing.

Defining your target customer makes marketing and sales so much easier. And if you play to your strengths, you'll wind up performing way better, which means referrals will follw almost automatically.

Finally, defining your focus will also help you with your name. If you want to be the number one in your state or region in new product lanches, maybe that's a key thing to put into your name or tagline. If you want to be the best wedding planners, then a different name or taglone would be in order.

And all of this stuff needs to be in your WRITTEN business plan. Don't even think of starting business without one - BTW you can go to www.911Marketinghelp.com (a marketingprofs.com website) and hire one or more marketing professionals to help guide you through a business planning process, if you need help.

Hope that helps.

ChrisB

Your Big Event
Stellar Events
Events to Remember
Remembered Events
Events Remembered
Full Moon Events
Eclipse Events

Hope these help,
Mike

Don't you just love this site. I've been reading for weeks and could go on for weeks.
I keep thinking of the word "eventful" when I re-read your original post.
Let us know what you decide on.
For me personally, I didn't get my final tagline from a response here, but the response led me to where we needed to go.
Annette

I would do A LOT of research about the events industry before dedicating a lot of time of money in this venture.

The events industry has become a driving marketing force for corporations and has become an extremely complicated business. Sure there are still wedding and party planners, logistics driven event companies--but the growth area is in the area of events that are used as a marketing medium.

From what you have told us about the background of you and your partners, none of you has experience the logistical development of a major event, nor do you have any marketing experience. If your plans are to simply become a party planner, then you automatically limited the kind of events you are going to handle. You won't be considered for any kind of event beyond a party, because you've never done it before. Serious events cost serious money and organizations want serious results and flawless execution.

Just some insight.

WOW Events