Question

Topic: Taglines/Names

Landscaping For Nature Company Needs Cute Tagline

Posted by Anonymous on 250 Points
I have a high end Landscaping Company called Butterflies Are FREE Landscaping. I think I scored when I came up with the name. I specialize in attracting butterflies, birds and nature. Alot of times, the butterflies are flying around the plants before I even get them in the ground. But I'm falling short when trying to come up with a cute, funny and/or catchy slogan. I'm stumped.

My clients are usually between 40-60 years of age. Sometimes younger but most are the "keep up with the Jone's" types who have very beautiful homes. They'd like to show them off with Palm trees and professional plantings. But they don't want to spend a fortune though. Usually between $1500-$5000 budgets.

My problem is getting them to understand that using high quality plants and trees are going to cost more money than just going to the local garden center. Most folks buy plants which only last a few months because they look pretty at the store. However, if they could understand that once I have landscaped their yards (I don't cut grass) they won't have to ever plant again. All they need to do is maintain with plant food and maybe trim once or twice a year. So many people waste so much money re-buying and re-planting year after year and never acheiving the desired results.

Thanks for your ideas in advance. Butterflies Are FREE Lan
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RESPONSES

  • Posted by Mikee on Accepted
    I too would just use "Free" instead of FREE.

    As far as taglines.

    Thoughtful Gardens to Last a Lifetime
    Beautiful, Economical Gardens
    A Beautiful Garden to Be Proud of
    Beautiful Gradens - Designed for Year Round Enjoyment

    Hope this helps,
    Mike
  • Posted by Jay Hamilton-Roth on Accepted
    Landscape Once. Enjoy For A Lifetime.
    Beautiful Lasting Quality For A Song
  • Posted on Author
    I agree with all those who said the word Free should NOT be in all caps. It made me cringe to think it seemed like I was offering something for FREE. But truly the butterflies don't cost anything. It's like a bonus.

    All the suggestions are wonderful! But nothing is clicking.

    I'm inclined to go with "Beautiful Lasting Quality for a Song" but I'm wondering if it's catchy enough to really remember. I'm trying to incorporate "Enjoy the Freedom of Lasting Quality" or something on those lines but that to me is boring and probably wouldn't make someone think "Wow! I gotta have that. It'll change my life".

    I've had some clients say stuff like "Better than I ever thought it could be" and "Amazing what the proper plant selection can do." It's such a visual thing. Like what a Thomas Kincaid piece of artwork does for your den I can do for your whole outside of your house.

    I do want to thank everyone for helping with this brain freeze. It seems to be thawing thanks to you guys.
  • Posted on Accepted
    What about something simple and straightforward:

    Butterflies Are Free
    Garden and landscape design to attract nature's beauty

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