Question

Topic: Taglines/Names

Yogurt Store Names - Feedback Please!

Posted by Anonymous on 11/18/2008 at 12:20 PM ET 125 Points
I have come to 2 names. Can you please provide feedback on these two…
1. Yo Way – With a tag line of “Yogurt Your Way”
2. Yo-2-Go – With a tag line of “Yogurt Your Way”

Need feedback on the names for a new yogurt store. It is a self serve style - customers can make their own creation and pay by the ounce. The store itself has an upscale and contemporary design and aesthetic. The intent it is to make it fun to eat and a hang out. The store offers fat-free flavors, a no sugar added option, a non-dairy option and over 50 toppings.

Target audience is teen and young. It seems to be a more female crowd puller.

Any other name suggestions also welcome.
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RESPONSES

  • Posted by Mikee on 11/18/2008 at 12:46 PM Accepted
    I too like "Yo Way". It has a ring to it and definitely makes sense with the tagline.

    Mike
  • Posted on 11/18/2008 at 2:18 PM Accepted
    My vote:

    Yo Way. Yogurt The Way You Want It.

    Brent Scarcliff
    Scarcliff | Salvador Branding and Naming Agency
  • Posted by Jay Hamilton-Roth on 11/19/2008 at 9:33 AM Accepted
    Yo Way: How Do You Like Your Yogurt?
  • Posted on 11/21/2008 at 1:23 AM Accepted
    I agree with PhilG. The first one definitely explains what you do. However, I feel there could be more brainstorming with this project. Don't get me wrong, it's a good, catchy name. But here's a few more suggestions. First, think about what you do when you buy yogurt. What do you look for? What do you like about it? What actions do you take when opening and eating it? After going through this process I'm sure some other ideas will pop into your head.
    Ex: "Stir."
    Yes. One word. Simple. It also mimics I don't want to say trendy eateries, but a very new wave, upscale, different appeal. The font could be fun, colorful, pieces of fruit, spoon, yogurt lid for the "i", etc. This logo could be a lot of fun. Give it a fresh appeal.
    Other suggestions:
    "Fruit on the Bottom"
    "Yogert" - with a tagline "Cure your hungert with Yogert."
    -The misspelling of the name may grab the customer where they associate hunger with a healthy nutritional snack, especially women.
    Hope these help. My favorite is "Stir" with keeping your tag line as you have it. Created with a fun, colorful font. Any questions just email me. Thanks and good luck to you!
    -Dean
    D&D Adventurtising
    Business Branding/Logo Design
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