Question

Topic: Taglines/Names

Tagline For Wireless Terminal

Posted by Anonymous on 11/18/2008 at 3:32 PM ET 125 Points
I recently introduced a wireless payment solution (a handheld portable device that accepts credit and debit cards) to the market. The name of it is PayGo Wireless Terminal. I would like a tagline (short and easy but one that connects to the service) for the service. Key features are convenience and it can be used anytime, anywhere.

The tagline should be targetted to the customer who we want to ask for it, and not the merchant.
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RESPONSES

  • Posted by Mikee on 11/19/2008 at 12:21 AM Accepted
    Accept Payment Wherever You Do Business
    Accept Payment Anywhere
    Authorize and Accept Payment Anywhere
    The Easy Way to Accept Credit On the Go

    Mike
  • Posted on 11/19/2008 at 8:57 AM Author
    Hi, Thanks for the responses thus far. The tagline should speak to the customer and not to the merchant or the person accepting the payment. It is for the person making the payment. I want the customer to ask to use the device and know it by name because of how easy and convenient it is.
  • Posted by Jay Hamilton-Roth on 11/19/2008 at 11:37 PM Member
    Customers aren't going to ask for it. At that point in the transaction they're thinking of how they're going to pay for the purchase, and what errand they need to run next. They're not focused on a payment solution.
  • Posted on 11/26/2008 at 6:32 AM Author
    Thanks to all for your feedback and comments. Regards.
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