Question

Topic: Taglines/Names

Catchy Slogan For Pacemaker Follow-up Testing Care

Posted by Anonymous on 11/20/2008 at 8:52 AM ET 500 Points
I work for a telemedicine company that offers IN HOUSE PACEMAKER FOLLOW-UP TESTING to hursing homes and elderly patients. It is mandatory for pacemaker patients to have them tested on a regular basis. We make it convenient for the nursing home patients, staff and family by coming to THEIR home and conducting the test. It is time consuming for them to go see a doctors and often times the family can't and the staff will have to. Plus it's a huge liability for them because it is mandatory per state guidelines the nursing home is up to date at all times with pacemaker testing.

Having said that, our Company needs a catchy marketing slogan about what we do to place on all marketing materials.

Here is a start....but it doens't have a ring to it........

"IN HOUSE Pacemaker follow-up testing"


Saying the IN HOUSE is important...also portraying that we are convenient and care is good. Customer service is our competitive advantage.

THANK YOU SO VERY MUCH FOR YOUR HELP!!!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/20/2008 at 9:25 AM Accepted
    Some ideas to play with:
    Pacemaker Testing To You
    On Call Pacemaker Testing
    Easy Pacemaker Testing
    Pacemaker Testing Delivered
  • Posted on 11/21/2008 at 3:58 AM Accepted
    Here are some ideas, hope it helps !
    Keeping PACE at your much needed CARE
    Your Pacemaker, whenever, wherever.

  • Posted by Mikee on 11/22/2008 at 3:06 PM Accepted
    Bringing Pacemaker Testing to the Patient
    Convienent, Mobile, Pacemaker Testing
  • Posted by Chris Blackman on 11/22/2008 at 7:31 PM Accepted
    I think there is a theme emerging here...

    Pacemaker care wherever you are
    Pacemaker checks wherever you are
    Pacemaker checks at home or office
    Pacemaker checks. We come to you.

    Hope that helps.

    ChrisB
  • Posted on 11/26/2008 at 2:35 PM Accepted
    Pacemaker testing: we will visit you once a year

    (or week or week, month, twice a year or whatever the interval is)

    or

    Pacemaker testing: we come to you

    or

    Pacemaker testing: we keep coming



    It is communication on a personal level (we will visit you/we come to you, we come) with a perspective to a long term future (which feels good for someone with a heart problem I assume). The three lines communicates clear that you come to the customer wherever he/she is. Personally I like the third line the best because the different ways you can read the line ;-) but it all depends on how you use a line and have the line read by which voice.

    Whatever line you choose at the end, test it on your target group with a panel meeting by just asking what comes up in their mind when they hear/see the line. You have to this in a nice setting as part of an interesting program, Don't go cheap on the testing of the line. It can save you lots of money.

    My advice is give "in house" a second thought. English is not my native language but in my ears it doesn't communicate the message with the emotion that I think you are looking for.

    Erik
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