Question

Topic: Taglines/Names

Help! Need A Tagline For Ad

Posted by Anonymous on 11/20/2008 at 3:10 PM ET 250 Points
Hi!
My company wants to incorporate a photo of my dog looking over the side of a boat out onto the water, in our ad. we are an engineering firm (structural, civil, survey, code review, fire protection). The only thing I can come up with on my own (and am now stuck on it) is "looking out... for your engineering project (needs?)" or "looking out...for our customers" (way overdone). I could use reflecting? Sinking (probably not a good choice)? Dreaming?

thanks!
Terrie Mavros
SFC Engineering
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RESPONSES

  • Posted on 11/20/2008 at 4:07 PM Accepted
    You're the customer - you want the dog - you get the dog! Hey, the dog can become your "thing" in the world of engineering -what the heck does a gecko (lizard) have to do with insurance, other than the word looks a little like Geico??? What did Nipper and Chipper have to do with RCA (other than the Masters Voice)?

    How about something along the lines of:

    Adrift in a sea of confusing options? Let us help you set your course for the future.

    Or maybe we look at the dog as Man's best friend -
    Feeling lost and looking for your best friend - look no further it's xyz engineering

    At xyz engineering our customers are our best friends.

    The dog can work.
    I'll keep thinking.

    Good luck!
    CVN



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