Know-How Exchange : Taglines/Names

Something that has your company name in it. It should be in the subject line everytime. That's how you build your brand

Michael

Who is the audience of the newsletter?
What kind of information are you providing in your newsletter?
What is the goal of the newletter?

All this information needs to be taken into account when naming it. Without knowing that:

On the Road
The Drive
Smooth Sailing
Driven

Hope this helps,
Mike

As Michael suggested with his questions, you first need to plan the purpose of the newsletter.

Using the company's name as Michael suggested surely helps in building brand awareness. But what else do you want to achieve with the newsletter? Special offers, customers retention... etc, etc??!

One idea could be "VROOOM! A guide to economy travel"

Remember that the newsletter has to provide useful content to the recipient, otherwise they will unsubscribe, or least worse, skip it.


Once you decided the objectives and the content, you need to think about the design and stick to it!! Also keep in mind that more and more people read newsletters and RSS on their mobile devices, so bear that in mind. Newsletters with good colour schemes and graphics are pleasant to read on computer but look like a total mess on mobile devices. Consider asking your recipients which method of delivery they prefer, and then act consequently. Or simply have single design that goes for both. What is important in doing this, is that you are consistent with it through time.


Hope this further helps in your quest for better customer service and improved sales. Good luck!

Davide Pasini
[Email address deleted by staff]