Question

Topic: Taglines/Names

Gas Station Technology Company: Tagline Wanted.

Posted by saintgregor on 11/24/2008 at 10:48 AM ET 250 Points
Hi Gurus,

Our company – called KTT – is just about to introduce a new brand. Mainly customer terminals for gas pumps and cash register systems will be marketed under the name “KTT innovation”. But the portfolio will probably be extended further in the future.

Behind those products lies a development partnership with a hard- and software company that has been active for gas stations for a long time. KTT itself has decades of know-how for the construction and maintenance of gas stations. Together we aim to develop products that have their roots in real life. From years of maintenance-experience we really know the problems of gas station owners and their customers.

KTT itself has the tagline “We keep you mobile.” (Because working gas stations are quite essential for everyone’s mobility). The tagline for the new brand could resemble that claim somehow. It’s not a must but it could be interesting to see a connection.

Good luck,
Gregor
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RESPONSES

  • Posted by saintgregor on 11/24/2008 at 3:51 PM Author
    Ho starborner,

    I'm aware of that point... KTT gets the most attention by seeing the maintenance cars all over. All people should read that it's us who keep them mobile ;-)

    some more details about the product: They are easy to maintain -> less maintenance costs. They are easy to handle -> More acceptance by the gas stations' customers and staff. our USP is the long hands-on experience with this kind of products. It's a bit like a plumber who starts to make his own dishwashers. He certainly knows the problems of these machines very well. And he knows the customers very well.

    hope this helps...

    br, gregor
  • Posted by Frank Hurtte on 11/24/2008 at 9:27 PM Accepted
    How about something like...
    Fueling your options...

    Fueling Service Everywhere
  • Posted by saintgregor on 11/25/2008 at 4:37 AM Author
    hmm... maintenence coverage everywhere is not the key point here. We have to bring in the real-life experience somehow.
  • Posted by saintgregor on 11/26/2008 at 10:50 AM Author
    no ideas? is it that difficult?
  • Posted by Mikee on 11/29/2008 at 10:47 AM Accepted
    Perhaps it is some of your wording that is confusing us. For example, I think I would rather have a dishwasher designed by an engineer than a plumber. I don't even think I would hire a plumber to fix my dishwasher as the problems are not usually plumbing related.

    How about:
    Reliable Payment Solutions for Gas Stations
    The Reliable Pump Payment Processor


    Mike
  • Posted by saintgregor on 12/9/2008 at 3:17 AM Author
    again... it's not just us engineering the products. It's more like the engineer and the plumber working closely together to combine real-life experience and technological know-how in order to develop superior products.
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