Question

Topic: Taglines/Names

Tagline For A Toothpaste Ad

Posted by Anonymous on 12/4/2008 at 1:54 AM ET 250 Points
hie there i need a good and effective tagline for a toothpaste adv.
the concept is a little different
i m goin to show dirt all around my main hoarding and the tagline should mean that atleast ur mouth dont stink this bad
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RESPONSES

  • Posted on 12/4/2008 at 7:09 PM Accepted
    Sounds like a terrible ad. Are you sure you really want to do that? Your brand will forever be linked to that awful negative visual.

    No tagline will offset the impact of that "vampire video" (that sucks all the attention of your target audience away from what you really want them to remember).
  • Posted on 12/4/2008 at 9:58 PM Author
    i knw my visual has to much of negative in it and hence i want a strong positive tagline for it plz guyz help
  • Posted by Jay Hamilton-Roth on 12/5/2008 at 12:54 PM Accepted
    A different part of the brain records images from text. Michael's right - a strong visual can't be offset by a strong tagline. Most campaigns that have negative visuals generally have text that reinforce the image: "Don't Let This Happen To You (or Your Friend)".
  • Posted by khullarsfromc on 12/6/2008 at 11:50 PM Accepted
    I am sorry to say, but you are off to a bad start. The tagline needs to represent the product, its attributes, its personality, its uniqueness and should draw people to the brand. Thus YOU MUST DEFINE YOUR PRODUCT and then you need to know the target market and then you may come up with a tagline.
  • Posted by simon.gloster on 12/9/2008 at 6:47 PM Accepted
    Hi

    Yes the visual would affect the image of the product, so

    " {name of product} mouth cleanup solution-naturally"

    Just a thought

    Regards

    S
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