Question

Topic: Taglines/Names

What Do You Think Of Koalabi As A Brand?

Posted by Anonymous on 12/5/2008 at 10:45 PM ET 500 Points
Hi Profs - been a while

I am looking for opinions about a brand name and strap line that my client likes.

"Koalabi" and the tag "Your Fashion Our Passion" there is also a graphic of a paw print.

I don't want to say what this brand does - yet - I want your ideas about what it could be about, what does it mean and how do you feel about it.

Looking forward to hearing from you, and please say where you are from.

Michelle

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RESPONSES

  • Posted by Peter (henna gaijin) on 12/6/2008 at 12:03 AM Accepted
    I had trouble figuring out how Koalabi would be pronounced. Maybe make me think it is an African word.

    The tag line makes me think it is related to fashion/clothing.
  • Posted on 12/6/2008 at 1:03 AM Accepted
    koala be? Very Australian.

    You could go with a tag line that either reflects the tourist's view of a cuddly koala or an Australian's view about something that has attitude and urinates on foreign tourists that think it is 'cute'.

    It depends on the demographics your client is marketing to
  • Posted by Mikee on 12/6/2008 at 8:06 AM Accepted
    I too think "Koala Bee" when I see it. This immeadiately made me think children's clothes/toys for some reason. I Hope that is what they sell.

    Mike
  • Posted by Jay Hamilton-Roth on 12/6/2008 at 9:28 AM Accepted
    Modern-styled clothing for women 18-30yo
  • Posted on 12/6/2008 at 9:45 PM Accepted
    Koalabi means absolutely nothing to me. Unless you plan to spend a lot of money on advertising to link that name to a positioning benefit, I'd find another name.

    If forced, I'd say it sounds more African than Australian ... but that may be because I read it as ko-a-LA-bee, not ko-ALA-bee.
  • Posted on 12/8/2008 at 10:20 AM Accepted
    The "duh" in me was thinking it was like Kohlrabi - (a type of cabbage) before I sounded out Koala in the word.

    Guess that puts me in goodman camp more than the others.

    Good luck!

    CVN
  • Posted by Chris Blackman on 12/8/2008 at 8:58 PM Accepted
    Yes, I was thinking Kohl Rabi too. Great minds huh?

    When analysing the word more carefully I see Koala, and Bi... And I'm even more confused.

    Why not call them Bogan Boots? The business could be renamed The Bogan Boot Company. (BBC for short!)

    Everyone calls them Bogan Boots anyway - even though lots of non-Bogans wear them (OK, I own a pair for wearing round the house). You'd be capitalising on the informal and widely known name, and give everyone a laugh in the process.

    Go on, give it a go...

    Cheers

    ChrisB



  • Posted by simon.gloster on 12/9/2008 at 6:35 PM Accepted
    Hi


    hope not made out of koalas

    Anyway Koala-b is almost like that Olivia Newton John shop koala blue.

    a good tag line is KoalaBi- Cute and Cuddly fashions

    This would make pple what to find your website to see what you have.

    Regards
    S
  • Posted on 12/11/2008 at 5:29 PM Accepted
    Michelle - Although it is a bit dated, is there anyway you can tie in with Dundee? (Even though he has skipped town because of back taxes or something.) How about Dunders (as in Down Unders)?

    Good Luck and Merry Christmas!

    CVN
  • Posted on 12/18/2008 at 4:03 PM Accepted
    Michelle, google Australian Slang and you're on your way to a bunch-o words that might meet your needs.

    Merry Christmas (again!)

    CVN
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