Question

Topic: Taglines/Names

Tagline Large Custom Builder Starting Remodeling

Posted by Anonymous on 12/8/2008 at 2:29 PM ET 250 Points
I own a fairly large home building company that specializes in building semi custom homes in the midwest from $500,000 to $ 3 million. We have built houses for over 40 years. We have had several customers who live in our homes come ask us to do remodeling, additions, and basement finishing. We want to send a mailer to our existing homeowners stating we are starting a service/company to do remodeling.

I'm looking for a catchy phrase to get the word out I can put on a flier. Obviously I think what they have is a great product since I built it so I have to watch how I phrase it.

"Who better to enhance your home than the ones who built it originally"

There would be several advantages to having your original builder do remodeling like having the original plans, same vendors, same materials, same designer, etc... I don't know if these are items to really get someone "hooked".

Thanks for your help.
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RESPONSES

  • Posted on 12/8/2008 at 3:38 PM Author
    Thanks for the response. I like the postcard idea. Thats what I was thinking of originally, 2 sided, full color, big catch phrase and logo or photo and front and copy on the back (I seemed to have left that part out)

    I'm sort of thinking the "No one will enhance your home with more care than the people who built it" maybe a little to wordy especially on a postcard.

    I like something like "make your kitchen cook" but I think that implies what we did originally isn't good enough, even though it may be 30 years old and out dated.

    How about something like "We built it, let us renew it!"
  • Posted by Mikee on 12/8/2008 at 11:27 PM Accepted
    Looking to Remodel? We Know Your Home - We Built It
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