Question

Topic: Taglines/Names

Need Tagline For Bracelet Collection

Posted by Anonymous on 12/9/2008 at 11:49 AM ET 250 Points
I'm trying to come up with a tagline to link a wealth of bracelet collections. The collections are varied with a variety of materials such as beads, gemstones, wire, precious metals, etc. New. Vintage. Functional items not art pieces. Price scale is mid-range. Items for both men and women, but mainly women. I've toyed with slogans such as 'exquisitely yours'; ' chic & charmed (a play on the charm bracelet); and 'adorn. inspire. charm'. But I haven't felt the right tagline. Trying to express thoughts on creativity, beauty, and personal expression. Would love to see any suggestions. Thanks!
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RESPONSES

  • Posted on 12/9/2008 at 4:37 PM Member
    Couple of suggestions:
    Bracelet Buffet
    Wrist Wear

  • Posted on 12/9/2008 at 5:19 PM Moderator
    The ideal tagline will probably depend on your company name and primary target audience.

    Men and [mostly] women isn't a good definition of target audience. Needs to be very narrow, if possible. Something like "women 25-54 living in/near Chicago" would be better.

    Your discussion (in the question you pose) focuses on what you're selling. The tagline should focus on the benefit your primary target audience can expect when they buy your products.
  • Posted by Jay Hamilton-Roth on 12/10/2008 at 9:21 AM Member
    Accessories For Every Occasion
    Complete Your Look
  • Posted by Mikee on 12/10/2008 at 1:36 PM Member
    What is your company or artist name? Often times the tagline works in concert with the company name.

    Mike
  • Posted on 12/10/2008 at 9:23 PM Author
    Thanks for the info so far.
    The company name is to be a choice between 'Signature Bracelets' and 'Braceletologie'. Maybe the former as I've found the latter (which I prefer) is a bit harder to say for some I tried it on. the former is also bit more formal than I would have liked, but it seems to strike a balance.

    The target audience will be located mainly online plus some person to person selling. There is no brick and mortar store. I didn't narrow some of the target factors because as I'm selling one type of item, I wanted to go the length and breadth of the item and appeal to a wide cross-section... So from cheaper novelty (e.g. glow bracelets) through everday fashion bracelets (e.g. beaded strecth bracelets) to more expensive precious stones/metals (e.g. diamond tennis bracelets) plus speciality items (eco, ethnic, etc.) .
    Hope that helps.
  • Posted by NovaHammer on 12/11/2008 at 4:53 PM Member
    Your choice sounds like Scientologie to me ... is that your aime??

  • Posted on 12/11/2008 at 11:00 PM Author
    Scientology??? That's interesting and strange. I would never have thought of that. And no it is not my aim.
  • Posted on 12/15/2008 at 2:25 PM Accepted
    -Wrist Glitz-

    -Reign & Shine-
    "Bracelets fit for a queen & king."

    - Cuff Love –
    "Shimmering wristwear is the modern way to shine."

    WYWH
    (Wrist you Were Here)
  • Posted on 12/15/2008 at 8:42 PM Author
    Dear Choosekirsten,
    I love them! Excellent! thanks!
  • Posted on 12/16/2008 at 6:01 PM Member
    SO GLAD you liked my ideas :)
    Best of luck
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