Know-How Exchange : Taglines/Names

You are making a common (incorrect) assumption.

Taglines like "do you need a tycoon" will attract the wanna be's, not the real mccoy.

I live in the land of Aspen- -and am approached by many who tell me their over priced product will do well there-- assuming these guys are just dying to burn their money.

My response is "these guys didn't get this money by being stupid". And I can point you to a guy selling carpet remnants in that city doing a very brisk business.

Not that they aren't extravagant. But they pick and choose their indulgences. And you need a good story.

A billionaire wants privacy. Most want adventure. I like where you are going with concierge. But they know and expect a concierge -- every hotel has one -- and a modest tip (modest) gets their attention.

You will have to push ammenities and a unique experience. It all means different things to different people.

It is very common nowadays of talking of very private Concierge service for Ultra Rich Traveler. The concierge service make reservations as well to the Hotel Concierges.

it is very common-- that is why its not a differentiator. Its common for me, I have a travel agent whos' only value (with internet bookings) is to help make my travel easier. Even then, I always contact the conceirge before I travel-- I always have a special request, and while I consider myself "doing well" I do not consider myself rich-- much less ultra rich. My last stay at the Ritz Carlton included all of those things. So did my last stay at the Best Western. I think you have to drill deeper. They do not differentiate.

I see it could be a benefit to joing your network, but not something ultra chic.

I was taking your tagline- Do you need a Tycoon?-- from your post-- they are your words not mine. The label is not what a real person of money wants to be labeled. Its patronizing and superficial. And your hotels know this-- cause they deal with people of money already. They already give those people the benefits you state already.

I posted this before your post was available to read. Your description of the butterfly (I am Slovak) tells your story better than you.

I would definitly go with the story. Go with the "{If you have a secret wish, capture a butterfly " And follow thru with the rewt of the story. Its beautiful, says exactly what you do. And those in Eastern Europe will identify with it.

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