Know-How Exchange : Taglines/Names

I guess I am confused about the cross marketing. Is this petcare for people while they travel? What is the benefit of the cross marketing? Is this one company or two working together?

Mike

What would you be trying to communicate in that tagline? Who is the target audience and what benefit are you planning to offer them? Also, where are you located? There could be an advantage to referring to the geography (e.g., "Queen City's best ...").

It would also be important to know the names of the two businesses, because you don't want to repeat a benefit name in the tagline. That would be redundant and would miss a great opportunity to explain and expand on the benefit.

Just as an aside, if there's no logical tie-in between the two businesses, why are you doing this? It's not obvious why travel and pet care should go together. It's like "Acme Lumber Yard, Health Spa and Software Development Company." And if the connection is that the target audiences are both upscale, that's a really poor way to segment for both businesses. "Upscale" is a demographic segmentation, not a benefit-oriented one.