Question

Topic: Taglines/Names

Classy And Whimsical Table Linens, Specialty Items

Posted by Anonymous on 12/19/2008 at 6:08 PM ET 250 Points
I sew table napkins, runners, place mats, along with wine bottle bags, dog vests, headbands, aprons, drawstring bags, lots more. I like the name of "Elegance by Ellen" for my business. I need a tag line to explain what I do. Classy and whimsical table scapes and more??? Can anyone give me suggestions for the tag line? Or a better name?
Thanks
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RESPONSES

  • Posted on 12/19/2008 at 7:19 PM Accepted
    What if you focus not on what you do but on what benefit your customers would experience when they buy, use or give (as gifts) your products? Would it make THEM feel like they are whimsical and light-hearted? Would they feel liberated? Would they feel like talented entertainers/hosts/hostesses? Would your products make them feel elegant?

    You have an opportunity to deliver a self-image or a lifestyle benefit with your work. Why not go that route rather than being so literal and descriptive?
  • Posted by Jay Hamilton-Roth on 12/21/2008 at 5:46 PM Accepted
    How about "Sew Whimsy" (SewWhimsy.com is available) or "Sew Whimsical" (SewWhimsical.com is registered)?

    Remember that people aren't necessarily looking for items that you're selling - they're looking for the feeling that they get when they use your products.

    Tagline: "Make Your Table Your Pride And Joy" or "Wonderful Meals Deserve A Beautiful Setting"
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