Question

Topic: Taglines/Names

Name For Shop Focusing On Sandwich And Coffee

Posted by Anonymous on 12/28/2008 at 11:53 AM ET 250 Points
Hi all,

Need a suitable name for a shop in a busy office area, catering to professionals, managers, and executives.

Our focus will be on gourmet sandwiches on good quality european style breads (Ciabatta, 6 grain, walnut, foccacia etc), some pastries and espresso based coffee.

The shop interior will be minimalistic, slightly upscale but with a fast-casual feel to it. It is small area and we are projecting more takeouts(70%).

I would prefer a name that reflects both our focus - Sandwiches/or bread and Coffee.

I think the challenge lies in coming with a name that is interesting, and yet direct enough that people can associate with us immediately.

Any help will be deeply appreciated!
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RESPONSES

  • Posted on 12/28/2008 at 12:03 PM Author
    The following pics of dean and deluca is closest to the look and feel i am trying to achieve.


    https://farm3.static.flickr.com/2042/2050155292_ab0ea058b5_b.jpg

    https://lh6.ggpht.com/_7Tk9D64YR-w/Rhukdfm1ktI/AAAAAAAAADc/sXNLm6IK-rQ/P100...
  • Posted on 12/28/2008 at 6:11 PM Author
    Glad to have you on board!

    Is Doe a slang for Bread or Sandwiches?
  • Posted by Jay Hamilton-Roth on 12/29/2008 at 11:40 AM Member
    Euro Cafe
    Euro To Go
  • Posted on 12/29/2008 at 11:44 AM Author
    Hi Jay,

    Thanks for your response.

    I am looking for something more evocative then that.

    I especially like the name of the company "Peaberry and Pretzel" cause it has both a literal reference to the products they carry and yet evoke a sense of imagination and prestige.

    Just some more info.

    The target group is 26 to 40 years old.

    Brand attributes: Quality, Refreshing, honesty
  • Posted on 12/29/2008 at 11:47 AM Accepted
    I like the Joe & Doe idea (nice and clean/straight forward like the interior decor), but it might be better to be more literal for the consumer:
    Joe & Dough
    The DoughJoe (play on words that sounds like Dojo... martial arts training facility)

    or a whole 'nother idea...
    Upper Crust Coffee
    Sweet & Savory
    Token Joe's
    Bright Spot
    Brew Bites

  • Posted on 12/29/2008 at 11:50 AM Author
    Hi choosekristen,

    Thanks for contributing!

    I actually kinda like joe and doe, but Joe and Dough seems to bring it up a notch!

    Really excited about the names coming up.

    Anyone else has something to suggest?
  • Posted on 12/29/2008 at 4:38 PM Member
    More ideas...

    Crumbs
    The Roasted Brioche
    The Ciabatta Bean
    Toast
    Foccacia Forte
    Four Loaves

  • Posted on 1/1/2009 at 2:00 PM Member
    Gourmet-2-Go
    Bun and Batter
    Upper Crust
    Gourmet Palette

    MarketingRiot
  • Posted on 1/1/2009 at 3:07 PM Member
    Bigelow's Sandwich Board
    Huxley's Corner Cafe
    The Earl of Sandwich
    Feast and Fare
    Foreign Fare with European Flare
    Wiches and Warlocks

    MarketingRiot

  • Posted on 1/1/2009 at 7:29 PM Author
    Hi,

    I like some of the latest contributions.. like Earl of Sandwich, but they don't say anything about the coffee focus.

    Anyone got a name better than Joe & Dough?
  • Posted on 1/2/2009 at 4:40 PM Member
    Javaberry and Toast

    Marketing-Riot
  • Posted on 1/2/2009 at 10:20 PM Author
    Thanks for the help guyz!

    I think there will be a good chance that I will name the shop Joe & Dough
  • Posted on 1/4/2009 at 12:54 AM Member
    glad to have helped!
    best of luck :)
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