Know-How Exchange : Taglines/Names

I love the tagline. And, I like the concept of cuddly. I'm not sure people would 'get it.' On the other hand mimosa is a lovely flower. The name needs work but the tagline is very good.

Since Asian Dragons are lucky, why not focus on this meaning of why you chose the dragon?
LUCKY would be a fitting name, plus you can run with it in your tagline...
Happy go Lucky
Or FORTUNE would also work...
Bring good fortune to your photos.
Or maybe focus on the color of the dragon... RUBY (both feminine and the color) or RED or Spanish for red = ROJO
Give your photos the red-carpet treatment
Roll out the ruby red carpet
Rojo gives your photos mojo!

Any of thee helpful? I can generate more if not...

You're boxing yourself in a bit too soon. The goal of the tagline is to appeal to your target audience and clearly state a benefit to them.

The Artful Dragon doesn't say what your business is. That means it's left to your tagline to convey something concrete. "Memories in a Flash" doesn't tell me much more. For example, "Preserving Memories Beautifully" might be clearer.

As for the name of the dragon, you had a number of suggestions in your previous posting, any of which could work for you: _____ the Artful Dragon.

If you happen to stumble upon a tagline that overlaps with a great dragon name, that's wonderful. However, given a choice, focus your energy on the tagline first (since that tagline needs to stand independently of the logo).

It's too bad that we don't have an Arthur in the company. Then we could also use Arthur Helps Authors! Perhaps a series of tag lines with something akin to this.

Kristen, you have an incredible mind. Your suggestion is good but remember, the people who read it need to have the knowledge that Dragons are good luck and good fortune before they can grasp the reason for the tag line. Pretty wide chasam because the net and cartoons have gruesome dragons.

I do like Ruby but am having trouble with the tag line.

A variant is to call the Dragon "Ready Scribe (scribe being too weak.) And using tag lines like "Ready and Willing", "Ready to Roll", "Ready to Read." "Ready Or Not."

Some thoughts for improvement are seriously needed.

Jay, you are absolutely right. The problem is we are pretty disparate for a single tag-line. We publish books, children's books, and run marketing campaigns for customers, with PURLs, direct mail, email campaigns, web and online print services.

Any thoughts about the Ready campaign, or a last name for our adorable dragon.

I sincerely appreciate everyone's help.

Thanks John! Happy to help :)

Combine the things you're liking most... ready campaign with ruby...

Ruby ready to roll (play on the ruby red phrase)

Maybe?

New thought and trust me I treasure new thoughts because it reminds me I'm still alive.

Thinking along the lines of exploiting the lucky, good fortune and magical themes, I came up with Poof! the Magical Dragon.

So, want a photo book, click the button: Poof!, It's Done

Need a marketing campaign, Poof, It's Done and so forth.

Interested in all comments and help.

Thanks Nat, I knew Flash was wrong but they said to give some guidance to start the conversation rolling. I submitted a trademark registration for Poof!, It's Done and there was no other use found in the search.

Kristen, I wish I were a young, handsome and eligible bachelor Dragon and could slay Knights in Shining Armor for you. (From the enemies camp to be sure, not your own Knights :)

You are very creative. If you feel like working for us, as we develop, just drop me a line at jma@artfuldragon.com.

Glad I could help. Please review email I just sent.

To all, I have hurt choosekristen's feelings with inappropriate humor. If you look at my earlier posts you will know that I really liked her input. She makes the point that she is building a professional reputation and that I appeared flirtie. She is the consummate professional and I was a boar. I would point out it is a personality which doesn't translate on the net. I was merely trying to say Thank You, Kristen, while line extending my dragon's developing personality. Thank you, Kristen would have been much better. I humbly apologize to Kristen and the group. I am old enough to be her great grandfather, am happily married and have wonderful children. I don't know Kristen, have no intention of bothering her again and hope the group will forgive my weak humor.

To all, I have hurt choosekristen's feelings with inappropriate humor. If you look at my earlier posts you will know that I really liked her input. She makes the point that she is building a professional reputation and that I appeared flirtie. She is the consummate professional and I was a boar. I would point out it is a personality which doesn't translate on the net. I was merely trying to say Thank You, Kristen, while line extending my dragon's developing personality. Thank you, Kristen would have been much better. I humbly apologize to Kristen and the group. I am old enough to be her great grandfather, am happily married and have wonderful children. I don't know Kristen, have no intention of bothering her again and hope the group will forgive my weak humor.

Ho John/group
No worries!
Thanks for clearing up any misunderstanding and I look forward to hearing about your new venture's success.
Thanks
-k

Good advice but I have two hungry presses to feed. Thus, I need to dig holes in the ground to find oil. If I hit water, move on but if I hit oil, devote resources. I am really looking at two markets. 1. All things photographic. Players in this market are formidable. Jostens, LifeTouch, Snapfish, Shutterfly, Apple, etc. But, despite the fabulous potential, only 10% of consumers have tried photobooks. This, to me, means reach out and create a solution and guarantee the results. 2. Short run marketing pieces. It is my belief that long run mail is going to fail and short run targeted offers will succeed. This is only my personal opinion. But, if I want to offer Civil War mementos, I don't need to target the world, I need to target Civil War buffs. Mining and sifting data and unique ways to drive them to PURLs and to have them reach out to friends who share their interest will lift responses from 1 to 2% to as much as 20%. I already do 200,000 personalized children's book a year: one at a time. The conversational relationship with buyers and parents tells me that there is a deep seated need for these types of products. Am I too late, perhaps but perhaps the other 90% may have an order or two for a hungry dragon.

By the way, mgoodman, I do value your points and will think them through carefully.

I hope I didn't seem cocky or preachy. I am a tad passionate about both markets. Perhaps it is easy, find out what others charge, do it better and charge less.

Thanks for your advice.

I'd be careful with copyrights on Poof! versus Puff the magic dragon.

The Artful Dragon

Red Dragon = Zippity Photo Loader
Tagline = Create Photo Projects Quick as a Wink

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