Know-How Exchange : Taglines/Names

Creating a USP or tagline is not nearly as easy as it probably seems, especially if you've never done it before. It's a little like going to a psychologist to get to know yourself better.

You might start by identifying your strengths, weaknesses, opportunities and threats -- a/k/a a SWOT analysis. Then try to define your primary target audience. Don't dismiss this by saying, "anyone who wants to buy or sell a house." Think about what your very best clients have in common, other than that they are buying/selling residential real estate.

If you approach the challenge in a professional way and really give it your best effort, you'll reap disproportionate rewards for years to come. If the request was really just a casual inquiry, then it probably doesn't matter much what USP or tagline you use. The USP should be something that is unique to you and delivers an important benefit to your primary target audience.

Hi, Richard and thanks for your post.

How is the Baltimore market these days? Insight may help in helping you develop an appropriate tag line. What intrinsic benefits do you offer your buyers and sellers other than 18 years experience?

Thanks for more info.

Marketing-Riot

Richard Peebles
Taking the Lead for More than 18 Years

Richard Peebles
Your Baltimore Connection for 18+ Years

Richard Peebles
A Trusted Leader in Baltimore for Over 18 Years

Richard Peebles
Sealing the Deal for Over 18 Years

Richard Peebles
Experience Makes a Difference

Richard Peebles
Understanding Your Needs. Meeting Your Expectations.

MarketingRiot

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