Question

Topic: Taglines/Names

Beauty Product Line

Posted by Anonymous on 1/1/2009 at 2:08 PM ET 250 Points
Hi All,

Trying to come up with a witty campaign for a beauty product line. My first idea was to have a vingette in a theatre. The shot would have several chairs in frame and they would all be dirty and have popcorn etc on them. Then the chair in the center would be clean and the product glowing on the chair. Need more ideas like that
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RESPONSES

  • Posted on 1/2/2009 at 8:08 AM Accepted
    How about working it from an inner beauty perspective. Something like shedding your old skin/self for the new self you will be with the beauty product line you are marketing. Hatching almost as a new chick.

    MarketingRiot
  • Posted by Jay Hamilton-Roth on 1/2/2009 at 8:37 AM Accepted
    Spend time on the emotion behind the beauty image. Is it: strength, confidence, attraction, romance, visibility, etc.? Then have the visual reinforce the emotion.
  • Posted on 1/4/2009 at 7:15 PM Accepted
    Use the ugly duckling story. Everything you spray turns beautiful. Dead flowers come alive, old cars turn new, old couple becomes young again. Have fun with the ads, the customers will to.
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