Question

Topic: Taglines/Names

How Would You Profile Our Brand?

Posted by Anonymous on 1/7/2009 at 8:08 AM ET 250 Points
Middleseized foodstores in Sweden, low price medium quality with own oemlabeled brand. Ten stores. Give us name ideas. Foodstore names in sweden ica willys coop konsum. The name should be easy and personal
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  • Posted by Paul Kemper on 1/7/2009 at 9:33 AM Accepted
    I'm not Swedish, but what about:
    - föredrar
    - billigt
    - minPlaza or köpa

    or even:
    - bon marché
    - shop 'n save or spara shop
  • Posted on 1/7/2009 at 1:43 PM Accepted
    We have a chain of food markets here in the U.S. that used the name of the town where their corporate headquarters are located....Wawa (Wawa, Pennsylvania) and that has worked wonderfully for them as WAWA Food Markets.

    Sheetz, another chain, uses the last name of the family owning the business.

    IKEA's naming convention is use of an acronym for the founder's first and last initials (Ingvar Kamprad), the farm where he grew up (Elmtaryd) and his home county (Agunnaryd).

    Would you consider any of these naming conventions?

    Marketing-Riot
  • Posted on 1/7/2009 at 7:56 PM Accepted
    I don't understand. What are the stores called now? Why are you changing it? What are you trying to communicate with the name? Who are the customers? What do they like about the chain?
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