Question

Topic: Taglines/Names

Credentialing/vetting Service

Posted by Anonymous on 1/10/2009 at 10:46 PM ET 250 Points
I'm starting a credentialing service for the behavioral healthcare industry. The vetting will include all refrences, background checks & education verifications. The name of the company is BIPED but I am in need of a tagline. I am drawn to edgy marketing - something witty yet professional. Can anyone help?
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RESPONSES

  • Posted on 1/14/2009 at 10:33 AM Accepted
    Who exactly is your target audience? What is it they need to know in order to want your services? In short, what is the unique positioning benefit for your primary target audience?

    The tagline (and ideally the company/brand name) should support and communicate your positioning benefit. Without this critical information any tagline we come up with is almost certainly going to be sub-optimal and/or off-strategy.
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