Question

Topic: Taglines/Names

Tagline For Interview Prep Company

Posted by Anonymous on 1/13/2009 at 1:41 PM ET 250 Points
Hi all,

My company prepares people to get them interviews by providing resume and cover letter writing services, interview consulting and products (in the future). The name is Interview Roadmap. I thought of "Documents and directions that deliver interviews" But wasn't sure if this was goo enough. Any suggestions?
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RESPONSES

  • Posted on 1/13/2009 at 2:22 PM Accepted
    Who are your primary target clients? Where do they live? How do they approach the job search process? What kinds of jobs are they seeking? What motivates them to use an outside firm to help them in their job search process?

    Simply telling us what YOU do doesn't help us address your question very well. It's much more important to understand your target audience. And be very specific. It's better to have a narrow target than a broad one. It's easier to deliver a meaningful message for them, and it costs less because you can focus the effort on fewer people.

    It's always better to convert 100% of a limited target audience than 0% of a huge one. Besides, once you know what works with one segment you can usually expand it to other segments with some confidence that it will work with them too. Not so when you fail to meet your objectives against a large and ill-defined audience.
  • Posted on 1/13/2009 at 2:53 PM Author
    The target audience is people with less than 10 years of experience, i.e. entry level up to mid-management. I help clients through the US via web and phone so they live everywhere. The range of jobs can be anything as long as it doesn't go past mid-management. their motivators is that they don't have time to do their resumes, cover letters or they have tried and haven't gotten results. The tagline goes with the roadmap concept. The basic idea is that the road the interview begins with cover letter and resume, than interview preparation (practicing) then interview. So I am helping with every step leading to the interview.
  • Posted on 1/13/2009 at 4:27 PM Accepted
    How about....

    Interview Roadmap
    "We direct your path to a successful career."
  • Posted by Mikee on 1/13/2009 at 6:50 PM Accepted
    Helping You Navigate Your Job Search
    Think of it as GPS for your Job Search
    Navigating the Shortest Path to Your Job
    Your Guide To Landing The Job You Desire

    Mike
  • Posted on 1/15/2009 at 12:01 PM Accepted
    Interview Roadmap
    Paving the way to career success
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