Question

Topic: Taglines/Names

Electronic Health Record Launch: Tagline And Theme

Posted by Anonymous on 1/13/2009 at 2:33 PM ET 100 Points
Greetings. I'm with a large multi-specialty medical group. We currently have electronic health records (EHR) for our patients, but are getting ready to upgrade to a new improved EHR system. The long term benefits will be wonderful, but because this system is more complex it will take a while to implement and get everyone up to speed. We anticipate longer wait times for the next few months.

My colleague and I are trying to develop messaging for patients and staff. A reminder that while we regret delays, we're introducing the latest technology to provide even better, safer care. One of the themes we've discussed is the use of a caterpillar and butterfly, to convey this transformation.

Do you have ideas for a theme or tagline? Thanks
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RESPONSES

  • Posted on 1/13/2009 at 2:40 PM Member
    Seems you are trying to convey speed -- I thimk more of tortoise/hare theme. While the old system was faster .... the new improved system is a little slower but will win the race and provide better information for your patients.
  • Posted on 1/13/2009 at 4:24 PM Accepted
    To be honest, and I know this isn't what you asked for... But I honestly think that you guys are approaching this wrong.

    This is why: It's one thing to bring in a new system that, ok, will understandably have a few glitches here and there... But to totally take out the old system, replace it with a new one, that will have a huge lag, and as you said, longer wait times; that may not be the way to go.

    I anticipate that you will lose patient satisfaction and trust.

    What do you think will make those patients decide to keep you as their provider while you go through a transition period, as opposed to switching to someone else?
  • Posted by jarcher on 1/14/2009 at 7:47 AM Accepted
    We promise...
    It's worth the wait.

    Maybe put a heart in their next to "promise". Add the caterpillar underneath or somehow tied into the heart.

    I think giving them a warm comforting tagline is best. Starting with a statement like above, you are giving them confidence in you & setting a positive tone.
  • Posted on 1/14/2009 at 9:07 AM Accepted
    How about something like:

    Benefits Worth Their Weight in Gold:

    Email Access To Your Doctor
    Improved Doctor/Patient Scheduling
    Enhanced Safety Measures for Prescriptions
    Immediate Lab Results
    Instant Access to Patient Info in Emergencies Situations

    Then a graphic weighing the pros/cons of the two systems in an abbreviated format.

    Marketing-Riot





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