Question

Topic: Taglines/Names

Long Term Savings Plan Coupled With Insurance

Posted by Anonymous on 1/21/2009 at 9:50 AM ET 250 Points
A tagline and copy for a service which provides a saving plan and insurance plan benefits for women.
The product provides a sense of future security for the customer and her family, where the customer needs not to worry about the future as the service will be there for her and family.

It has been designed to meet female customers' goal of maintaining a suitable lifestyle after retirement.
The highlight of the product are;
• First Ever Product for Females in the region
• Highly Affordable –
• Additional Benefit – A health cover that would cover
o In patient Hospitalization expenses
o Pre & Post Hospitalization expenses
o Day Care Treatment
o Credit Facility available
o Access to around 100 carefully selected hospitals
o International Coverage, in case the prescribed medical treatment is not available locally. The policy will pay up to the annual limit.
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RESPONSES

  • Posted on 1/21/2009 at 8:41 PM Moderator
    Your product offering doesn't sound like it's unique, so you'll have to come at it by understanding your target audience better than other insurance salespeople.

    Try to be more specific/narrow in defining your primary target audience. Women, or even all women living within 100 miles of XYZ, isn't very helpful. How old? Married/single/divorced? With/without kids? Working or stay-at-home? Homeowners? Attitude toward saving/spending?

    We'll be able to do a better job of coming up with a tagline for you if you can narrow the target audience definition and let us know where these folks live.

    What need of theirs are you trying to satisfy? What important benefit are you trying to communicate to them?

    And when we do come up with a dozen tagline candidates, how will you decide which one to use? What are the criteria you'll use to pick the winner? If we know that in advance there's a much better chance we can give you what you want.
  • Posted on 1/21/2009 at 8:46 PM Accepted
    Question: What about the product makes it specifically appropriate for women? It sounds like it would be just as suitable for men.

    You say it's the first ever product for females in the region. What about it makes it "for females" other than your claim that it is? Is this product available (for women) in other regions? If so, how is it positioned there? What can we learn from others who have sold this kind of product?
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