Question

Topic: Taglines/Names

Chiropractic Promotion

Posted by Anonymous on 1/21/2009 at 3:23 PM ET 125 Points
Work for a chiropractor wanting a tshirt for his patients. I wondered about something around the recylcing concept - "Go Green - Recycle your Body at ___ Chiropractic" Would a patient get that - currently the spine is not a replaceable or transplantable body part. Would having the broken line recycling look as the outline for the body lead the consumer to think of the chalk outline of a body? I'm thinking he could run some promotion with it around St. Patty's - also a Go Green event.
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RESPONSES

  • Posted on 1/21/2009 at 4:23 PM Member
    A local chiropractor is using "Take care of your Spine in 2009" for his tag.

    Phil makes some good points regarding tee shirts. There might be some bodies out there you'd prefer not to advertise for his/her services! Seems like some people live in them and others see them as undergarments only.

    Good luck!

    CVN
  • Posted by Jay Hamilton-Roth on 1/22/2009 at 9:39 AM Member
    Why not: "Strengthen Your Backbone" or "Get Some Backbone"?
    "Go Green" strikes me as a bit of greenwashing, unless your chiropractor is a local green certified business (if that certification is available in your area, such as: https://www.greenbiz.ca.gov/AboutUs.html)
  • Posted by mdlugozima on 1/24/2009 at 8:14 PM Accepted
    I'm well-adjusted thanks to _______ Chiropractic.
    _________ Chiropractic has my back.
    I got straightened out at ______________ Chiropractic.
  • Posted on 1/26/2009 at 8:25 AM Author
    Thanks for the input regarding the value of a t-shirt...because this Dr. works with many athelets and trainers, the shirt idea makes sense. And thanks for redirecting me off of the recycle idea - totally overthought that one!
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